Manychat · 2 weeks ago
Lifecycle Marketing Manager
Austin, TX
Full-time
Hybrid
Mid Level
3+ years expManychat is a leading Chat Marketing platform that helps businesses engage with their customers on various messaging platforms. They are seeking a Lifecycle Marketing Manager to develop and execute marketing campaigns that drive customer acquisition, retention, and monetization while collaborating with cross-functional teams to optimize the customer journey.
MarketingMessagingSalesSoftware
No H1B
Responsibilities
Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging
Improve key metrics such as acquisition, trial-to-paid conversion and free-to-trial conversions
Help define and implement the future state of our customer engagement platform
Collaborate with content, design, product marketing, product, and data teams to align messaging and optimize customer touchpoints
Conduct A/B testing and analyze campaign performance to refine strategies
Write clear and effective creative briefs for the design team
Ensure flawless execution of campaigns and proactively identify opportunities for improvement
Balance creativity with data-driven decision-making, leveraging tools like Tableau to analyze performance
Challenge the lifecycle team and broader marketing organization to think bigger and drive better outcomes for customers
Qualification
Required
3-5 years of experience in lifecycle marketing, CRM, or email marketing, with at least two years at a PLG company
Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms
Strong analytical skills and experience optimizing activation, engagement, and conversion rates
Experience designing automated lifecycle campaigns across multiple channels
Comfortable collaborating with creative teams and writing effective campaign briefs
Attention to detail and ability to manage multiple projects in a fast-paced environment
A test-and-learn mindset with a passion for improving customer experiences
Benefits
Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
Comprehensive medical, dental, and vision coverage for you and your dependents.
Hybrid work and generous leave options to prioritize your work-life balance.
In-office perks, including free meals and snacks.
Company-funded sport activities, annual offsites and team-building events.
Company
Manychat
Manychat is a chat marketing platform that helps businesses automate conversations and engage with customers across messaging channels.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$163.12MKey Investors
Summit PartnersBessemer Venture PartnersFlint Capital
2025-04-22Series B· $140M
2019-04-29Series A· $18M
2017-11-01Seed· $4M
Leadership Team
Mikael Yang
Co-Founder & Chief Executive Officer
Dmitry Kushnikov
Chief Operating Officer
Recent News
500 global
2026-01-16
2025-12-26
Company data provided by crunchbase