Apply on Employer Site

Piedmont · 1 day ago

Content & Social Strategist

Onsite

Full-time

Onsite

Senior Level

5+ years exp

Piedmont is a healthcare organization seeking a Content & Social Strategist to develop content strategies for their Brand Growth department. This role involves managing the editorial calendar and social media accounts while collaborating with various stakeholders to align campaigns with strategic goals.

Hospital & Health Care

Responsibilities

This position develops content strategy based on the needs of Piedmont's Brand Growth department

Working with key stakeholders (marketing and brand strategists, marketing coordinators, internal communications and public relations), this position is responsible for managing the master brand growth editorial calendar

This role is responsible for the social strategy, development and maintenance of Piedmont's social media accounts

This role works closely with the internal agency (Slate Creative) and outside agencies to make sure campaigns, messaging and visuals are in alignment and accomplish strategic goals

Qualification

Content strategySocial media managementSEO best practicesMarket researchDigital mediaStrategic thinkingCollaborationCreativityDetail-orientedSelf-motivated

Required

Bachelor's degree is required

Five (5) years of experience with content, creative, social and/or strategy in agency or client side

Knowledge, understanding and experience in using various marketing tactics, including market research, advertising, community relations, direct mail, collateral, design, digital media, event planning, etc

Strong understanding of SEO, keyword research and information architecture best practices

Working knowledge of all modes of communication including print, digital, photography, video, social media channels, verbal presentations, activities, and grassroots efforts

Ability to work collaboratively and effectively with all roles within the brand growth department

Must be creative, versatile, self-motivated, takes initiative, driven, detail-oriented, and responsive

Position requires strategic thinking and strategy development

Must have strong understanding of current and emerging marketing and media technology platforms

Experience or familiarity with modern science-based marketing approaches (e.g. Lis Binet & Peter Field, James Hurman/Cannes Lions, Byron Sharp, Mark Ritson etc)