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RG Barry Brands · 2 days ago

Brand Marketing Manager

NYC Metro Area

Full-time

Onsite

Mid, Senior Level

4+ years exp

RG Barry Brands is seeking a Brand Marketing Manager to play a critical role in executing Baggallini’s brand evolution during a pivotal transformation. This position focuses on organic social media, creator-led content, and PR, managing day-to-day execution across core brand channels and ensuring cohesive brand strategy implementation.

Consumer GoodsFashionLeisureLifestyleManufacturingWeb Design

Comp. & Benefits

Hiring Manager

Bobbie Todd

Responsibilities

Partner with the Director, Brand Marketing to execute integrated Brand 360 campaigns with social media as a primary driver of awareness and engagement

Create social content directly and/or manage agencies, creators, and influencers to produce platform-native content for evergreen organic social, campaigns, and brand moments

Manage influencer and creator programs, including gifting, seeding, affiliate initiatives, and content development; leverage platforms such as ShopMy or similar creator commerce tools to drive social amplification and product discovery

Oversee external PR, influencer, and content production partners to deliver earned coverage and content aligned with brand strategy

Manage the seasonal marketing calendar - aligning product priorities, key moments, and brand storytelling across channels

Support execution of brand events, pop-ups, influencer experiences, and experiential activations with a strong emphasis on social amplification

Develop creative briefs to guide internal and external teams in producing seasonal brand assets and content

Plan and manage logistics for brand photo and video shoots, including lifestyle, still life, and campaign shoots (e.g., sample coordination, timelines, on-site support)

Monitor and report on performance, using insights to optimize content, engagement, and growth

Track and manage budgets, invoicing, and reconciliation across brand marketing activities

Qualification

Brand marketingSocial mediaInfluencer marketingContent creationPR managementProject managementCreative briefsProblem-solvingOrganizational skills

Required

4-6+ years of experience in brand marketing, social media, influencer marketing, PR, or integrated marketing roles, with a strong emphasis on hands-on execution

Proven experience executing social-first and integrated brand campaigns, that drive measurable awareness, engagement, and audience growth

Demonstrated ability to create content directly and/or manage agencies, creators, and influencers to produce high-quality, platform-native social content. Experience with creator commerce or affiliate platforms such as ShopMy is a plus

Experience managing influencer partnerships and PR agencies, including briefing, content development, timelines, and performance tracking

Strong organizational and project management skills, with the ability to manage multiple initiatives in parallel and meet deadlines in a fast-paced environment

Comfortable operating in an evolving, high-growth environment and adapting quickly to shifting priorities

Highly creative, social-native thinker with a strong point of view on content, storytelling, and visual execution; able to communicate ideas clearly across written, verbal, and visual formats

Strong problem-solving mindset with attention to detail

Preferred

Experience in fashion, accessories, beauty, or consumer lifestyle industries preferred

Company

RG Barry Brands

RGB is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform developed to accelerate growth and innovation for lifestyle consumer brands.

Founded in 1947

Pickerington, Ohio, USA

51-200 employees