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Wonder · 2 weeks ago

Sr Associate, Growth (CRM Marketing & Operations)

Chicago

Full-time

Hybrid

Entry Level

$96K/yr - $108K/yr

1+ years exp

Grubhub is a leading online food ordering company that champions restaurants across the United States. They are seeking a Sr Associate in Growth to manage the end-to-end execution of CRM campaigns, focusing on enhancing customer engagement and retention through strategic campaign creation and collaboration with various stakeholders.

E-CommerceFood and BeverageFood DeliveryRestaurants

No H1B

Responsibilities

Own and execute email, push, and in-app (CRM) campaign creation from intent generation, strategy, and planning to launch (end to end ownership) to increase new customer engagement, engage and retain active diners, and reacquire lapsed customers in partnership with business, marketing, and analyst stakeholders, to drive measurable growth

Develop the message and content strategy, creative approach and development, target audience and segmentation, and testing roadmaps

Consult with analytics, data, product, engineering, and business teams to understand key data points, diner profiles, journeys, and metrics to influence the design of and launch campaigns from ideation to post-launch monitoring

Partner with analytics, data, studio teams on inputs and QA for campaign launches to ensure flawless execution and deployments

Build, execute, and optimize messaging for dynamic content-driven ad hoc and automated/triggered campaigns in Braze

Monitor live campaigns to ensure quality, solutioning with stakeholders for optimization and remediation

Operate with a diner-first mindset and strong attention to detail to design, build, and optimize CRM journeys with personalized messaging, triggers, and automation to deliver a customer experience that drives engagement and conversion

Conduct creative, messaging, and targeting tests to drive diner engagement and orders, as well as build and maintain a playbook of learnings

Recommend and implement operational, workflow, and platform improvements for ongoing optimizations of stakeholder management, operational production and QA, and documentation processes to drive efficiency

Own development of content calendar and key CRM messaging points for your business area and/or diner lifecycle segment

Serve as CRM subject matter expert to apply channel best practices, diner insights, platform capabilities, and competitive insights to develop and execute CRM strategy and personalized consumer experiences

Qualification

CRM operationsBrazeContent strategySQLAutomation platformsSelf-managementInfluence capabilitiesContentfulIn-app marketingCommunicationAttention to detailProject management

Required

Bachelor's degree required

1+ years experience in direct CRM operations (email and push)

Hands-on executional experience in Braze (or similar ESPs and/or Consumer Engagement Platforms e.g., Salesforce Marketing Cloud, Iterable)

Ability to manage multiple initiatives simultaneously, work well under pressure and tight deadlines, stay organized, and take projects from initial request through to implementation and deployment

Ownership mindset to proactively identify future opportunities and effectively apply critical thinking to lead solutions day-to-day, take pride in delivering a valuable consumer experience

Familiarity with automation platforms (e.g., enable dynamic creative optimization, personalization)

Strong written and oral communication skills to effectively influence various functional groups and up to executive levels

Strong self-management / prioritization and influence capabilities

Strong attention to detail