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IPG Mediabrands · 11 hours ago

Manager, Growth Analytics

New York, NY

Full-time

Onsite

Mid Level

$90K/yr - $110K/yr

3+ years exp

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. The Manager, Growth Analytics is responsible for overseeing measurement, insights, and performance optimization deliverables, collaborating with internal and client teams to generate actionable insights from data.

AdvertisingDigital MediaMarketing

Responsibilities

Analyze the state of our clients’ businesses across a variety of systems, channels and data sources (paid search, display media, website, social media, offline media, TV, client business data)

Ensure accuracy of the data across the team, working quickly to identify data issues and provide actionable solutions to correct

Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends

Manage relationships and collaborate with cross-functional teams to provide cohesive performance stories

Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results

Evaluate the effectiveness and performance of paid campaign advertising and make recommendations to improve performance

Support the creation and communication of multi-channel measurement plans, including KPI selection and benchmark creation

Manage relationships with data vendors, collaborating on performance learnings

Manage and mentor junior team members

Qualification

Media analyticsKPI selectionData visualizationSQLPythonTableauGoogle AnalyticsClient presentationsData managementCritical thinkingMentoring

Required

3+ years of experience in media analytics, Pharma experience a plus but not required

Proven understanding of media measurement, KPI selection and benchmarking across media planning and placement

Experience in written and verbal client presentations sharing performance results, recommendations and/or POVs

Understanding of data operating models, key media metrics, KPIs and industry standard data sources

Understanding of current state-of-the-industry norms, tools and innovations

Passion for working with large data sets and manipulating numbers to develop marketing insights that advance reporting and client business performance

Demonstrated commitment to accuracy and strict QA processes

Data Management & Visualization: PowerPoint, Excel, Tableau, SQL/Python, Snowflake, experience with AI tools a plus

Media Reporting Tools: Google Campaign Manager (DCM), SA360, Social Media Platforms (Meta, Reddit, LinkedIn, YouTube), Adobe Analytics, Google Analytics

Familiarity with and ability to quickly adapt to emerging agentic AI, generative AI capabilities