Resmed · 1 week ago
Manager, Solutions Marketing
United States
Full-time
Remote
Mid, Senior Level
$116K/yr - $174K/yr
5+ years expResmed is a leading company in healthcare focusing on sleep, respiratory, and digital health. As a Solutions Marketing Manager, you will play a key role in executing go-to-market strategies and lifecycle campaigns for their mask portfolio, driving content messaging and sales enablement programs.
Health CareHealth DiagnosticsMedicalMedical Device
Responsibilities
Develop and execute comprehensive, evidence-based NPI marketing strategies to promote our mask ecosystem incorporating clinical insights, including KOL engagement, thought leadership, and alignment with evidence generation to support marketing claims
Translate complex clinical data into compelling messaging frameworks that resonate with healthcare provider audiences and support product adoption across diagnostic and therapeutic pathways
Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition clearly and compellingly to target audiences
Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches
Lead the creation of effective NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams
Support the sales enablement strategy and execution, ensuring launch readiness and success
Establish key performance indicators for our mask portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary
Collaborate with Marketing, Product and Sales teams to create compelling content, marketing resources, and promotional campaigns
Manage the marketing budget for our mask portfolio and ensure effective allocation of resources for maximum ROI
Analyze market trends and competitor activities to identify opportunities for growth and differentiation
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of experience in B2B Marketing, preferably in the healthcare or digital health industry
Proven track record of developing and executing successful product marketing campaigns
Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.)
Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Data-driven mindset with strong analytical and problem-solving skills
Preferred
Experience in healthcare/clinical marketing is highly preferred
Benefits
Comprehensive medical
Vision
Dental
Life
AD&D
Short-term and long-term disability insurance
Sleep care management
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Commuter benefits
401(k)
Employee Stock Purchase Plan (ESPP)
Employee Assistance Program (EAP)
Tuition assistance
FTO (Flexible Time Off)
11 paid holidays plus 3 floating days
14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members
Company
Resmed
ResMed provides medical devices to treat and manage sleep apnea and pulmonary diseases.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Michael "Mick" Farrell
Chief Executive Officer
Sanjay Kumar
Chief Technology Officer - ResMed SaaS
Recent News
2024-04-28
Company data provided by crunchbase