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NCAA · 1 day ago

Associate Director of Championships Social Media

Indianapolis, IN

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

NCAA is an organization dedicated to intercollegiate athletics, and they are seeking an Associate Director of Championships Social Media. This role is crucial for planning and executing social media strategies for NCAA Championships, managing social media rights, and enhancing fan engagement through various digital platforms.

Higher Education

Responsibilities

Take the helm of NCAA sport social media accounts, crafting year-round content and post-season coverage that engages and inspires college sports enthusiasts and amplifies the excitement of NCAA Championships

Develop and implement cross-platform social media strategies aligned with departmental goals to maximize revenues and exposure for NCAA Championships

Lead multi-functional creative teams to execute the NCAA’s social media plans throughout the year and on-site at campus visit activations and Championship events

Collaborate with TNT Sports to develop and implement strategies that harmonize NCAA social media initiatives, aiming to increase viewership, content consumption, and revenues, while providing daily direction on editorial content initiatives

Spearhead social media campaigns with the primary goals of promoting NCAA Championships and student-athletes, enhancing the fan experience, and creating new revenue streams

Manage relationships with creative partners to conceptualize and direct graphic design and video projects that adhere to brand standards

Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies

Liaise with NCAA development partners and internal stakeholders to ensure NCAA Championship mobile apps are the ultimate companions for fans, with compelling content, real-time scores and bracket updates, immersive features, scheduling information, and more

Collaborate with the NCAA Communications department to coordinate information flow and content amplification across all NCAA properties, ensuring consistent messaging and branding

Execute content marketing opportunities, in partnership with the NCAA Championships Marketing team, to elevate awareness for the NCAA and its post-season events, attract and nurture the Association’s relationship with fans, drive ticket sales, and spur viewership

Assist with oversight and management of the NCAA Championships social media budget and devise a roadmap for the expansion of social media initiatives

Communicate and educate NCAA membership and national office staff on NCAA Championship social media efforts and performance

Other duties as assigned

Qualification

Social media strategyContent creationProject managementMarketing automationTeam leadershipResourcefulnessCommunication skillsFlexibilityTeamwork

Required

Bachelor's Degree, preferably in marketing, communications, multimedia arts, journalism, business administration or related field

Three to five years of proven experience in content creation, content strategy, and team leadership

Five to seven years of proven experience in sports, entertainment, or related industries (college sports experience preferred)

Deep knowledge of social media platforms, content management systems, and marketing automation tools

Exceptional organization, project management skills, and leadership experience

Outstanding written and verbal communication skills

A strong passion for NCAA sports and an innate understanding of the collegiate sports community is an advantage

Preferred

Five to seven years preferred

Advanced Degree preferred

Estimated Travel required: <20%

This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote