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GTIA - Global Technology Industry Association · 2 days ago

Director, Growth Marketing & Brand Strategy

United States

Full-time

Remote

Director/Executive

$225K/yr - $232K/yr

8+ years exp

The Global Technology Industry Association (GTIA) is a non-profit membership community that connects and represents the worldwide IT channel. The Director of Growth Marketing & Brand Strategy is a senior leader responsible for shaping GTIA's brand strategy and growth marketing efforts, ensuring the brand drives measurable outcomes such as membership growth and event participation.

Cyber SecurityEventsIT Management

Responsibilities

Lead the development and execution of GTIA’s brand strategy, including positioning, value proposition, voice and tone, brand architecture, and visual identity

Translate GTIA’s mission, community role, and charitable impact into a clear, compelling brand narrative that reinforces credibility and leadership across the channel

Leverage market research, competitive analysis, member insights, and industry trend assessments to inform brand and growth strategy

Own brand health, equity, and consistency across all touchpoints, including digital, social, events, regional communities, programs, and partnerships

Create, manage, and evolve GTIA’s brand guidelines, messaging frameworks, and governance systems to ensure disciplined, scalable brand execution

Provide creative leadership and oversight across campaigns and initiatives, reviewing high-impact work to ensure quality, cohesion, and alignment

Oversee agency, freelancer, and contractor relationships, ensuring strong creative output, on-time delivery, and strategic alignment

Lead GTIA’s growth marketing strategy, turning brand awareness into action through full-funnel campaigns that drive membership acquisition, engagement and retention

Develop and oversee ITSP and vendor acquisition campaigns tied to GTIA programs, research, events, and community initiatives

Design and optimize conversion paths connected to key moments, including events, launches, and regional activations

Use data and insights to inform testing, optimization, and prioritization across campaigns and channels

Elevate GTIA’s philanthropic and community impact work through strong brand-led storytelling

Ensure charitable initiatives reinforce GTIA’s mission, values, and leadership role within the global IT channel

Qualification

Brand StrategyGrowth MarketingIntegrated Campaign DevelopmentData-Driven Decision MakingCreative LeadershipB2B MarketingCollaborationCommunicationProject Management

Required

Strong strategic brand and growth mindset with the ability to operate at both vision and execution levels

Expertise in brand systems, messaging frameworks, and integrated campaign development

Experience designing and optimizing full-funnel marketing programs

Data-informed decision maker comfortable with testing, iteration, and performance measurement

Strong communicator and collaborator with executive presence

Ability to manage complexity, competing priorities, and fast-moving initiatives

8+ years of experience spanning brand strategy, creative leadership, and growth or demand marketing

Proven ability to connect brand and storytelling to measurable business outcomes

Experience leading cross-functional initiatives and managing agencies or external partners

Preferred

A degree is preferred but not required for this role in design, marketing, communications, or a related field preferred

B2B, association, or technology sector experience strongly preferred

Benefits

Medical benefits

Annual corporate bonus

Opportunity for spot bonuses up to $2,500

GTIA contribution towards the workplace retirement account

Flexible work schedule, with summer hours for five months

Generous paid time off

30-day paid sabbatical after 10 years of employment

Annual reimbursement for broadband expenses

Home office equipment reimbursement

Various other benefits and rewards

Company

GTIA - Global Technology Industry Association

We are the Global Technology Industry Association, the only vendor-neutral, non-profit membership community connecting and representing the worldwide IT channel.

Founded in 2025

Illinois City, Illinois, USA

51-200 employees