Performance Marketing Specialist jobs in United States
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Long Home · 1 day ago

Performance Marketing Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$60K/yr - $65K/yr
date2+ years exp

Long Home Products is committed to delivering excellence in the home improvement industry, specializing in high-quality products and superior customer service. The Performance Marketing Specialist will manage and optimize paid search campaigns to drive qualified leads and revenue, overseeing the full lifecycle of paid search initiatives.

ConstructionHome ImprovementProject ManagementReal Estate
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Growth Opportunities

Responsibilities

Build, launch, and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads
Develop and execute bidding strategies (manual, automated, portfolio strategies) aligned to CPL, and ILC
Conduct keyword research, match-type strategy, and search intent mapping
Structure campaigns for scale, efficiency, and clean data attribution
Continuously optimize campaigns to improve conversion rate, cost per lead, and lead quality
Analyze performance data daily and make proactive adjustments to bids, budgets, keywords, ads, and audiences
Identify waste, eliminate inefficiencies, and reallocate spend toward top-performing segments
A/B test ad copy, extensions, and offers to improve CTR
Build landing pages that support paid search campaigns
Ensure message match between ads, keywords, and landing page content
Optimize landing pages for conversion rate, load speed, and mobile performance
Test layouts, forms, headlines, and CTAs
Track and report on KPIs including CPL, CVR, CPA and ILC
Translate performance data into clear insights and recommendations
Provide regular reporting on wins, challenges, and opportunities for scale

Qualification

Paid search managementBidding strategiesLanding page optimizationGoogle AnalyticsAnalytical skills

Required

2–5+ years of hands-on paid search experience in a fast pass work environment
Proven experience managing budgets with accountability to performance goals
Strong understanding of bidding strategies, auction dynamics, and Quality Score drivers
Experience building or optimizing landing pages (CMS, landing page builders, or custom builds)
Strong analytical skills with the ability to turn data into action
Experience with Google Analytics, conversion tracking, and tag management
Comfortable working in fast-paced, performance-driven environments

Company

Long Home

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Since 1945, Long has been the most trusted name in the home improvement industry.
dateFounded in 1945
location
Canton, Massachusetts, USA
people-size201-500 employees
web-link
https://longhomeproducts.com

Funding

Current Stage
Growth Stage

Leadership Team

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John DePaola
Chairman & CEO
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Kevin Kavanagh
Chief Financial Officer
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Company data provided by crunchbase