The YGS Group · 1 week ago
DIGITAL MARKETING STRATEGIST
York, PA
Full-time
Hybrid
Mid LevelThe YGS Group is a marketing agency seeking a Digital Marketing Strategist to support their digital media marketing efforts. This role involves planning, executing, optimizing, and reporting on digital campaigns to drive client outcomes while staying updated on marketing trends.
AdvertisingConsultingInformation Technology
Responsibilities
Demonstrates commitment to the FIRST Values of the organization through adherence to company policies
Conducts audience research, competitive analysis, and market trend reporting to inform strategy
Develop digital marketing strategies for client campaigns, including paid media, SEO, and email marketing
Collaborates with creative, public relations, and account teams to ensure alignment between brand messaging, audience insights, and performance goals
Prepares digital media cost estimates and revises as required
Plans, executes, and manages paid media campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, and other relevant platforms
Monitors campaign performance and provide actionable insights and recommendations through dashboards and reports
Optimize campaigns based on KPIs such as CTR, CPA, ROAS, engagement, and conversion metrics
Stays current on emerging digital trends, tools, and best practices to bring fresh thinking to the team
Presents strategy recommendations and performance reports directly to clients with clarity and confidence
Qualification
Required
High school diploma or GED required
A Bachelor's Degree in Marketing, Business, Analytics, or related field is required
Proven experience in digital marketing, data analysis, or a related role within an agency or similar environment
Strong working knowledge of Google Ads, Meta Business Suite, Google Analytics (GA4), Google Tag Manager, Mailchimp, and marketing automation tools
Excellent written and verbal communication skills, with the ability to present findings clearly and effectively with strong attention to detail
Ability to analyze and present comprehensive reports for various client campaigns, showcasing key metrics, trends, and actionable insights
Collaborative mindset with the ability to work closely with cross-functional teams
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Firm grasp of consumer behavior and market trends
Valid driver's license and reliable transportation required
Preferred
Google Ads and GA4 certifications preferred but not required
Company
The YGS Group
The YGS Group provides customized marketing and communications solutions to help customers achieve their strategic business goals.
Founded in 1953
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Tom Grentz
CFO
Recent News
Investor's Business Daily
2025-09-16
YGS Content Licensing
2025-09-10
Company data provided by crunchbase