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eTeam · 12 hours ago

Growth Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$73.79/hr - $132.62/hr

8+ years exp

eTeam is seeking a Growth Product Marketing Manager to lead global user growth initiatives. This role involves driving business goals through top of funnel marketing, building tailored messaging, and creating contextual user journeys, while collaborating with cross-functional teams.

Information Technology

Growth Opportunities

Responsibilities

End-to-end management of verticalized growth marketing campaigns for top of funnel growth working closely with paid user acquisition, product and marketing teams

Optimize conversion funnel from acquisition to retention through strong collaboration with product teams to build optimal product flows from marketing activation to landing experience to nurture campaigns

Develop messaging & positioning strategy and build creative briefs for paid marketing and nurture campaigns in US and international markets

Create and drive go-to-market plans, including multichannel campaigns, goal setting & tracking, and data analysis alongside cross-functional teams

Define and sell go-to-market strategy, including positioning, narratives, goals, and activation

Leverage data and research to identify opportunities, report on overall program health and inform program roadmap

Qualification

Growth marketingData analysisLifecycle marketingCreative testingConsumer storytelling0-1 product experiencePaid media channelsCommunicationProject managementCross-functional collaborationFast-paced environment

Required

8+ years of experience in growth marketing, growth product marketing, lifecycle marketing, or related fields in US and international markets

Strong analytical, research, and data analysis skills to extract product and user insights and devise a marketing approach that supports success metrics

Experience with creative testing and working closely with design/creative teams

Experience in consumer storytelling and translating product technicalities to cohesive internal and consumer narratives

Excellent communication and interpersonal skills with the ability to manage marketing and technical cross-functional teams through complex launches

Big-picture thinker while ensuring quality in the finer details of execution

Experience managing multiple workstreams

Capacity to deliver in fast-paced environments and has a high tolerance for change