FanDuel · 11 hours ago
Commercial Analytics Director
New York, NY
Full-time
Onsite
Director/Executive
$159K/yr - $199K/yr
8+ years expFanDuel is the premier mobile gaming company in the United States and Canada, and they are seeking a Director of Analytics to lead the media and marketing analytics agenda that powers Sportsbook growth. This role involves setting the vision and strategy for performance measurement and customer understanding while leading a high-performing analytics team to drive business outcomes through data-driven decision making.
Fantasy SportsGamingSports
Responsibilities
Set the Commercial Analytics Vision & Strategy: Define and own the Sportsbook Analytics vision, roadmap, and operating model, with a focus on both media and customer marketing performance. Prioritize the analytics agenda against the highest-impact opportunities and establish what “great” looks like for measurement, reporting, and decision support
Performance Analysis, Insights & Measurement: Oversee in-depth performance analysis across channels, campaigns, and segments to identify trends, customer behaviors, and growth opportunities. Translate complex analytics into clear recommendations & govern KPI frameworks and reporting that provide a single source of truth for senior leaders
Demonstrated Media Expertise: An in-depth understanding of media channels at a granular level across the full funnel, providing tailored partner level insights and making practical recommendations across the full media mix
Automation & Tooling: Lead the strategy for automation and self-service, shifting stakeholders from manual, ad hoc work to scalable tools and data products. Drive the development of automated CRM targeting, dashboards, and reusable analytics assets that enable faster, more precise marketing and commercial execution
Cross-Functional Enablement: Act as the primary analytics thought partner to Commercial, Marketing, and cross-functional leaders, embedding data-driven decision-making into planning and execution. Create clarity and alignment across teams by ensuring shared definitions of success, consistent reporting, and clear visibility into performance drivers and tradeoffs
High-Impact Initiatives: Own a portfolio of high-impact analytics initiatives from opportunity sizing through execution and impact tracking. Bring structure, discipline, and urgency to these efforts, ensuring rigorous prioritization, clear ownership, and measurable business outcomes for the Sportsbook
Team Leadership: Build, lead, and develop a high-performing analytics team with strong technical, commercial, and storytelling capabilities. Set clear expectations, coach for impact, and foster a culture of curiosity, accountability, and continuous improvement that raises the bar for analytics across the organization
Qualification
Required
Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
Minimum of 8 years of professional experience plus 3 years management experience, including at least 3 years in media analytics
An energizing and emphatic leader that is passionate and effective at building and developing high performing teams
Proficiency in SQL and Excel required
Knowledge of statistical modeling, A/B testing, and experimental design
Demonstrated experience using data visualization software to convey analysis in an easy to digest format
Preferred
Preferred experience working with Tableau for data visualization
Experience with MMM preferred
Experience in leveraging AI and automation to streamline marketing analytics workflows
Prior knowledge and interest of sports and technology industries are preferred; ability to quickly develop a deep understanding of the industry and company will be critical to success
Benefits
We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
H1B Sponsorship
FanDuel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
Business Insider
2026-01-06
2025-12-24
Company data provided by crunchbase