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CMI Media Group · 2 months ago

Associate Analyst, Data Analytics

Cherry Hill, NJ

Full-time

Onsite

New Grad, Entry Level

$35K/yr - $65K/yr

CMI Media Group is dedicated to innovation in the pharmaceutical and healthcare industries. The Associate Data Analyst is responsible for monitoring and organizing day-to-day data operations related to advertising campaigns, including data extraction, performance reporting, and campaign monitoring.

Health Care

Responsibilities

Generate campaign performance reports for assigned brands. Tasks include, but are not limited to:

Extract and organize data from multiple internal and external data sources and platforms

QA, organize, and create visualization of data based on provided measurement plans

Monitor inbound data receipt, identify and troubleshoot any issues or missing data, and follow up with Supplier Partners and other internal teams

Proactively identify and resolve issues that arise including reporting discrepancies, data inaccuracies, and report visualization changes

With assistance, analyze reports and provide any observations to the Business Insights team

Regularly monitor all live campaigns. Tasks include but are not limited to:

Ensure proper serving, click through action and conversion events

Review monitoring reports and communicate any unusual activity related to non-human. trafficking, advertising blocks or alerts, viewability, and invalid traffic

Coordinate day-to-day operations of list match services, including, but not limited to:

Conduct regular campaign list matching requests

Upload Client target lists as requested

Scrub target lists for removal of “opt-out” physicians as requested

Export target buy lists to meet client requests

Coordinate all ad hoc list match requests

Troubleshoot target- list related issues as they arise

Ensure compliance with confidentiality protocols as they relate to data transfers

Maintain and build relationships with key customers and partners