Iterable · 5 days ago
Senior Director, Demand Generation
Denver, CO
Full-time
Hybrid
Director/Executive
$188K/yr - $264K/yr
10+ years expIterable is the leading AI-powered customer engagement platform that helps brands create dynamic, individualized experiences at scale. The Sr. Director, Global Demand Generation will own the end-to-end engine that drives new pipeline growth and accelerates deal velocity across mid-market and enterprise accounts globally.
Artificial Intelligence (AI)MarketingMobile AppsSaaSSoftware
Responsibilities
Own global demand strategy and outcomes
Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics
Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
Field & Event Marketing: Design flagship, regional, and executive programs that accelerate enterprise deal velocity
ABM: Lead an account-based motion that is targeted, sales-aligned, and measurable
Integrated Campaigns: Drive always-on and moment-based campaigns across multiple channels
Paid Media: Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels
Webinars & Virtual Programs: Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership
Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
Inspect performance regularly and optimize spend and programs based on impact
Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
Lead, coach, and scale a global team across multiple demand functions
Clarify ownership, priorities, and success metrics for all team members
Qualification
Required
10–15+ years in B2B SaaS demand generation, growth, or revenue marketing roles
Proven track record of owning pipeline in mid-market and enterprise contexts
Deep experience across field marketing, ABM, integrated campaigns, and paid media
Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
Credibility with Sales leadership and experience building high-trust sales-marketing partnerships
Demonstrated ability to invent creative programs that break through competitive noise
Experience leading and scaling global teams
Clear, executive-level communicator capable of simplifying complex tradeoffs
Benefits
Paid parental leave
Competitive salaries, meaningful equity, & 401(k) plan
Medical, dental, vision, & life insurance
Balance Days (additional paid holidays)
Fertility & Adoption Assistance
Paid Sabbatical
Flexible PTO
Monthly Employee Wellness allowance
Monthly Professional Development allowance
Pre-tax commuter benefits
Complete laptop workstation
Company
Iterable
Iterable is an AI-powered communication platform that improves customer retention with its marketing.
501-1000 employees
H1B Sponsorship
Iterable has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (7)
2023 (12)
2022 (21)
2021 (7)
2020 (5)
Funding
Current Stage
Late StageTotal Funding
$342.2MKey Investors
Viking Global InvestorsIndex VenturesCRV
2021-06-15Series E· $200M
2019-12-10Series D· $60M
2019-03-20Series C· $50M
Leadership Team
Sam Allen
Chief Executive Officer
Andrew Boni
Chief Scientist
Recent News
2025-12-09
Destination CRM
2025-11-21
Company data provided by crunchbase