Abbott · 16 hours ago
Senior Marketing Analyst
United States - California - Alameda
Full-time
Onsite
Mid, Senior Level
$100K/yr - $200K/yr
4+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. The Senior Marketing Analyst will lead analyses driven by business needs, develop attribution models, and translate complex data into actionable marketing strategies.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Lead Analysis: Independently design and execute analyses driven by clear business needs and hypotheses
Attribution & Incrementality: Develop and refine attribution models and measure incremental impact across channels
CRM Analytics: Analyze lifecycle marketing performance, segmentation, and engagement metrics across CRM platforms (e.g., Braze, Marketo)
Test Design & Implementation: Own the design, execution, and evaluation of experiments (A/B tests, DMA tests, geo-lift studies)
Data Management: Use SQL, Python, and analytics tools to extract, transform, and analyze large datasets
Insights & Reporting: Translate complex data into clear, actionable recommendations for marketing, CRM, and growth strategies
Qualification
Required
Associate's Degree
Minimum of 4 years of experience
Proficiency in SQL, Python, or other common analytics and reporting tools (e.g., Pandas, NumPy, visualization libraries)
Ability to independently lead hypothesis-driven analysis and communicate findings effectively
Deep understanding of attribution models and incrementality measurement
Experience designing, implementing, and communicating test results (A/B, DMA, geo-lift)
Working knowledge of major advertising platforms (Google Ads, Meta Ads) and CRM platforms (Braze, Marketo, Salesforce Marketing Cloud)
Ability to analyze customer lifecycle metrics, segmentation, and retention strategies
Preferred
Bachelor's Degree
Familiarity with retail media networks (Amazon Marketing Cloud, Walmart Marketing Cloud)
Understanding of media mix modeling and its application in marketing strategy
Exposure to marketing investment frameworks and ROI optimization
Experience with CRM campaign optimization, personalization strategies, and journey orchestration
Knowledge of email deliverability best practices and push/in-app messaging analytics
Benefits
Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
The Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
2026-01-07
2025-12-31
Company data provided by crunchbase