Hertz · 15 hours ago
Marketing Data Scientist
Atlanta, GA
Full-time
Onsite
Entry, Mid Level
$90K/yr - $100K/yr
2+ years expHertz is one of the largest worldwide airport general use vehicle rental companies, and they are seeking a Marketing Data Scientist to advance their data-driven marketing strategy. This role involves building and refining Marketing Mix Models, supporting CRM data analysis, and enabling tactical and strategic Loyalty initiatives.
AutomotiveLeisureTransportation
Responsibilities
Combine data science with day-to-day execution, helping to solve key problems in the process, as well as providing solutions for current methods that lack critical data; work with analysts to identify the greatest areas of opportunity
Explore data, formulate questions, and deliver insights back to business leaders to be prioritized for further testing and exploration
Develop, validate, and refine MMM frameworks to measure channel effectiveness
Integrate historical performance data and external factors to forecast marketing outcomes
Collaborate with Media and Finance teams to align MMM outputs with budget planning
Support data hygiene, segmentation, and enrichment for CRM systems
Analyze customer lifecycle metrics to inform personalized campaigns
Partner with the CRM team to improve targeting and retention strategies
Provide analytical support for the Hertz Gold Plus Rewards, Dollar Express, and Thrifty Blue Chip loyalty programs
Support the evaluation of tests to measure program impact and member engagement
Deliver insights into both short-term tactical actions and long-term strategic planning
Respond to urgent business questions with clear, data-backed recommendations
Contribute to cross-functional projects involving marketing technology, attribution, and customer journey measurement
Qualification
Required
Master's degree or equivalent required; preferably in Statistics, Marketing Analytics, Business Analytics, Mathematics, or Engineering
2+ years of industry experience in data science or operations research
Knowledge of marketing attribution measurement or travel industry systems/data
Strong communication skills to translate complex analyses into actionable insights
Experience with time series forecasting, attribution modeling, or optimization
Strong problem-solving/analytical skills
Excellent technical skills are required, including proficiency with SQL, Python/R, Tableau, and Excel
Experience using one or more programming languages (e.g., Python, Java, C++, C, etc.)
Experience in big data mining, analysis, and visualization
Benefits
Up to 40% off the base rate of any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts –Theme Park Tickets, Gym Discounts & more
Company
Hertz
Hertz is an airport general use car rental company.
10001+ employees
H1B Sponsorship
Hertz has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (32)
2023 (42)
2022 (31)
2021 (9)
2020 (46)
Funding
Current Stage
Public CompanyTotal Funding
$2.86B2025-09-25Post Ipo Debt· $375M
2025-06-30Post Ipo Debt· $985M
2024-12-05Post Ipo Debt· $500M
Leadership Team
Wayne West
Chief Executive Officer
Scott M. Haralson
EVP& CFO
Recent News
2025-12-26
2025-12-08
2025-12-01
Company data provided by crunchbase