Nova Credit · 2 months ago
Marketing Manager, Property Management
New York, NY
Full-time
Hybrid
Mid, Senior Level
$127K/yr - $154K/yr
4+ years expNova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly through alternative credit data. As Marketing Manager for the Property Management business unit, you'll drive awareness, demand generation, and thought leadership across the rental housing ecosystem by creating compelling campaigns and executing targeted marketing initiatives.
CreditCredit BureauData IntegrationFinancial ServicesFinTech
Responsibilities
Understand Nova Credit's value proposition, products, and positioning within the property management ecosystem
Familiarize yourself with key partners (Yardi, AppFolio, MRI, Entrata, etc.) and the unique needs of property management platforms, management companies, and property owners
Review and audit existing marketing assets and identify content and campaign gaps across audience segments
Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition
Develop and deliver flagship content pieces for each core audience: Platforms, Management Companies, and Property Owners
Execute Nova Credit's presence at 1-2 major industry conferences
Build relationships with partner marketing teams to enable co-marketing initiatives
Begin outlining regional roadshow strategy and pilot framework
Own the complete content roadmap for the property management vertical, producing high-quality assets that drive pipeline and partner adoption
Lead Nova Credit's conference strategy for property management, including booth presence, speaking opportunities, and networking events at 4+ industry events annually
Launch and iterate on regional roadshow model—designing replicable event formats that bring together property owners, management companies, and platform partners
Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives
Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness
Qualification
Required
4-8 years of experience in B2B marketing, with a track record of creating content that drives business outcomes
Experience in property management required
Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
Data-informed mindset—you understand how to measure content performance and optimize based on metrics
Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1
Preferred
Experience in tenant screening or affordable housing is strongly preferred
Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers
Benefits
Comprehensive and generously subsidized medical, dental, and vision insurance options
Company-sponsored 401k plan
Parental leave of absence
Sick time off
Paid time off vacation
Company
Nova Credit
Nova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly through alternative credit data.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$159.42MKey Investors
Socium VenturesCanapi VenturesHSBC Ventures
2025-10-14Series D· $35M
2023-10-17Series C· $45M
2022-09-28Series Unknown· $10M
Leadership Team
Misha Esipov
Co-Founder and CEO
Recent News
2026-01-13
Crowdfund Insider
2025-12-20
2025-12-18
Company data provided by crunchbase