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New Chapter, Inc. · 15 hours ago

Brand Manager

Brattleboro, Vermont, United States

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $130K/yr

5+ years exp

New Chapter, Inc. is a certified B-Corp and manufacturer of dietary supplements, recognized as a Best Places to Work in Vermont. The Brand Manager will own the end-to-end performance of their assigned portfolio, shaping the brand vision and driving growth across channels by leveraging consumer insights and market dynamics.

Health Wellness & Fitness

Responsibilities

Owns and executes annual brand plans for the assigned portfolio, translating company objectives into clear strategies, priorities, and growth initiatives

Leads portfolio strategy across the full product lifecycle, from innovation through commercialization and in-market optimization, ensuring all offerings deliver against the brand promise

Serves as the central orchestrator across Marketing, Innovation, Sales, Finance, Analytics, Product Education, and external partners to ensure alignment and speed to market

Analyzes syndicated, digital, and internal performance data on an ongoing basis to identify business drivers, risks, and opportunities, and to inform both near-term optimization and long-term strategy

Identifies whitespace opportunities, support product development, and guide commercial innovation including line extensions, pricing and pack architecture, and product improvements

Collaborates closely with Sales, Finance, and Business Analytics to assess business performance, diagnose issues, and develop clear, data-driven selling stories for retail and digital channels

Develops clear, actionable briefs for creative, media, research, PR, influencer, packaging, and content partners, ensuring consistency with brand positioning and commercial objectives

Guides brand expression across all touchpoints, including retail, ecommerce, social, influencer, and owned channels, ensuring cohesive storytelling and execution

Reviews and evaluates creative concepts and marketing plans against strategic objectives, providing direction and oversight through execution

Acts as a brand ambassador internally and externally by supporting sales presentations, participating in key meetings, and fostering strong cross-functional relationships

Continuously identifies opportunities to improve ways of working, increase efficiency, and elevate brand impact

Qualification

Brand MarketingData AnalysisDigital MarketingProject ManagementConsumer InsightsP&L ManagementCreative EvaluationMS Office SkillsNutritional Supplement ExperienceCommunication SkillsInterpersonal SkillsPresentation SkillsProblem-SolvingCross-Functional LeadershipStrategic Mindset

Required

Bachelor's degree in Business or related field required

5+ years' experience in Brand Marketing in Consumer Package Goods industry

Exceptional interpersonal, communication and presentation skills

Exceptional analytical skills

Strong MS Office skills such as Word, Excel, Outlook, PowerPoint, etc

Preferred

MBA

Nutritional supplement industry experience

Experience using IRI/Nielsen

Benefits

Medical

Dental

Vision

Life insurance

Short-term disability

Long-term disability

401(k) match

Flexible spending accounts

Flexible work schedules

Employee assistance program

Tuition reimbursement

Parental leave

Paid time off

Holidays

Annual short-term and/or long-term incentive compensation programs

Company

New Chapter, Inc.

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth.

Founded in 1982

Brattleboro, Vermont, USA

201-500 employees