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Vanguard · 1 week ago

Senior Product Marketing Manager

Malvern, PA

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Vanguard is a leading financial services company focused on the long-term financial wellbeing of its clients. They are seeking a Senior Product Marketing Manager to lead the development and execution of marketing strategies for their products, ensuring alignment with business goals and enhancing client engagement.

FinanceFinancial Services

No H1B

Responsibilities

Lead development and execution of the multi‑year marketing strategy for the assigned product, service, or audience segment

Translate business goals into clear, actionable strategies, OKRs, and marketing plans

Define and evolve the segment’s positioning, value proposition, and messaging architecture

Build a deep understanding of target audiences, including behaviors, needs, motivations, and key decision drivers

Apply market insights, competitive intelligence, and win/loss analysis to guide strategic decisions and influence business direction

Oversee development of content, integrated campaigns, and experience support (events, meetings), partnering cross-functionally with engagement strategists, creative, MarTech, and analytics teams

Act as a trusted advisor to senior business leaders, providing insight‑backed recommendations that strengthen commercial outcomes

Lead quarterly and annual planning cycles to align marketing investments, roadmaps, and resources with enterprise objectives

Create a test‑and‑learn environment to continuously improve messaging, targeting, and channel strategies

Qualification

Product marketingGo-to-market strategyCompetitive analysisB2B marketing experienceStakeholder influencingData analysisCross-functional managementCommunication skills

Required

8+ years of experience in product marketing, go‑to‑market strategy, or related B2B marketing roles; financial services or retirement/recordkeeping experience preferred

Undergraduate degree in Marketing or equivalent experience required

Proven ability to lead strategic marketing initiatives that drive business outcomes

Demonstrated expertise in positioning, segmentation, competitive analysis, and multi‑channel GTM planning

Strong ability to synthesize insights and translate them into clear recommendations and marketing actions

Excellent communication, storytelling, and stakeholder‑influencing skills, including working with senior leaders

Ability to manage complex cross‑functional initiatives without direct authority

Comfort working with data, establishing OKRs, and applying measurement to optimize marketing programs

Preferred

Graduate degree preferred

Experience operating in a regulated environment preferred

Company

Vanguard

Glassdoor3.7

Check is a client-owned investment company that offers low-cost mutual funds, ETFs, advice, and related services.

Founded in 1975

Kelayres, Pennsylvania, USA

10001+ employees

http://investor.vanguard.com/corporate-portal

Funding

Current Stage

Late Stage

Total Funding

unknown

Key Investors

ic@3401

2017-03-31Non Equity Assistance

Leadership Team

Salim Ramji

Chief Executive Officer

Andrew Maack

Principal, Head of US Equity Index Portfolio Management

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Company data provided by crunchbase