Vanterra Foundation Solutions · 1 day ago
SEO/Organic Growth Manager
United States
Full-time
Remote
Senior Level
5+ years expVanterra Foundation Solutions is the second-largest and fastest-growing foundation repair and waterproofing company in the United States, focused on empowering people with AI-driven systems. They are seeking an SEO Manager to lead organic growth efforts across their expanding portfolio of home service brands, managing technical SEO, local visibility, and high-authority link acquisition.
CommercialConstructionEducationTraining
Responsibilities
Develop and own a unified SEO strategy across 30+ local markets
Create repeatable playbooks for new business migrations
Prioritize high-impact opportunities that drive qualified leads, not vanity traffic
Identify emerging search surfaces (AI Overviews, LLM snippets, voice, zero-click SERPs) and design experiments to win them
Monitor competitors and uncover market-level keyword gaps
Research and document how LLMs reference and rank sources
Develop content and entity optimization strategies for inclusion in AI-driven search responses
Monitor brand and competitor mentions in LLM results
Collaborate with the content writer to make content LLM-friendly
Build relationships with local news outlets, and industry publications to earn links
Create and promote data-driven stories and expert commentary to secure high-quality mentions
Manage outreach campaigns that earn coverage — not spam backlinks
Track and report on authority growth (referring domains, domain rating, entity associations)
Lead all technical audits and site health initiatives
Partner with the Web Manager on crawlability, site speed, schema, Core Web Vitals, and redirects
Manage site migrations to preserve and improve organic equity
Implement and maintain on-page best practices
Optimize Google Business Profiles across all locations
Standardize NAP consistency and directory listings
Develop local content strategies to rank in multiple metro areas
Track and report local keyword visibility and map pack performance
Collaborate with the in-house content writer to define SEO briefs and on-page structure
Conduct keyword research and provide clear outlines, target terms, and search intent guidance
Review published content for optimization, linking, and schema opportunities
Create scalable internal linking strategies to strengthen topical authority
Monitor keyword rankings, traffic, and conversions from organic channels
Build dashboards and insights in GA4, GSC, and SEO tool of choice
Evaluate results by site and region, not just keywords, to drive business outcomes
Translate data into actionable recommendations for leadership
Qualification
Required
5+ years SEO experience in competitive verticals - ideally home services, local
Proven record of organic growth through both content and technical improvements
Deep understanding of Local SEO, E-E-A-T, and schema
Experience with earning links & building authority
Strong working knowledge of AI/LLM search trends and how to optimize for them
Hands-on ability with tools like: Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4
Solid communication skills — can collaborate across content, dev, and leadership
Company
Vanterra Foundation Solutions
Vanterra Foundation Solutions provides repair and basement waterproofing services for businesses.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase