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Feeding San Diego · 1 day ago

Social Media & Creator Specialist

San Diego, CA

Full-time

Hybrid

Entry, Mid Level

$72K/yr - $75K/yr

2+ years exp

Feeding San Diego is a non-profit organization dedicated to connecting people facing hunger with nutritious meals. They are seeking a creative and strategic Social Media & Creator Specialist to develop and manage social media strategies, create compelling content, and foster online communities to enhance awareness and fundraising efforts.

CharityNon Profit

Responsibilities

Develop and refine social media content strategy for each platform, ensuring engaging, educational, and trend-forward content aligned with organizational goals

Manage content calendar and performance reporting on Sprout Social; set KPIs, track analytics, and adjust strategies across Instagram, TikTok, LinkedIn, Facebook, and YouTube

Monitor trends and emerging platforms to source ideas, create timely content, and identify opportunities for Feeding San Diego to participate in relevant conversations

Collaborate cross-departmentally to align content with organizational needs and contribute creative concepts during weekly brainstorms

Create and publish mission-driven content across social channels, including video, photography, and captions that maintain brand voice

Capture high-quality visuals at events and in dynamic environments using both mobile and professional cameras; act as on-camera talent when needed

Develop authentic, people-first stories by collaborating with program participants, donors, volunteers, and partners to engage diverse audiences

Build trust and represent the brand while navigating 'Get Help' and 'Give Help' narratives to connect with both supporters and community members

Lead day-to-day implementation and management of social media for all Feeding San Diego accounts

Conduct daily community management sweeps to engage with followers across platforms, serve as the organization’s voice, and build relationships with creators and partners through social media

Respond to DMs, comments, and tagged content in a timely, thoughtful, and on-brand voice

Work cross departmentally to answer questions and address amplified concerns and feedback, protecting brand reputation

Identify, vet, and establish relationships with influencers across various platforms

Assist in developing creative briefs for talent, ensuring they are in line with established strategy

Brief creators with clear concepts and performance expectations

Maintain a current database of creator partners

Engage directly with diverse stakeholders including program participants, volunteers, food donors, and distribution partners while representing Feeding San Diego

Show compassion and build trust to authentically capture and share stories that reflect the organization’s impact

Collaborate with the Marketing & Communications team and align content with Feeding America best practices

Promote and uphold Feeding San Diego’s values in all interactions and content creation

Qualification

Social media strategyContent creationSprout SocialAdobe Creative SuiteVideo productionMicrosoft 365Writing skillsCollaborationProject management

Required

Bachelor's Degree or equivalent experience, particularly in journalism, media, communications, marketing, or advertising

Minimum two years of experience managing social media for an established brand

Hands-on experience and expertise with social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts

Experience using social platforms to find opportunities to engage with existing and potential stakeholders

Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone

Experience using third-party social media platforms such as Sprout Social, Canva, Cap Cut, etc

Confident in ability to capture video and photos in high-stakes moments on an iPhone; ability to get all the right shots and video clips to tell a visual story

Proficiency with creative production programs including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Canva, demonstrated through a portfolio of work

Strong portfolio of work showcasing multimedia content creation

Ability to meet deadlines and post to social media accounts in real time, with little need for oversight

Design fluency coupled with excellent typography and visual design sensibilities

The ability to manage multiple projects and priorities simultaneously and efficiently

Microsoft 365 experience

Asana, Smartsheet, Basecamp or other project management system experience

Act as a collaborative team player who can take constructive feedback on their work and adjust accordingly

Ability to understand organizational needs, including general business strategy, industry issues, key stakeholders, and giving trends

Preferred

Proficiency with professional photography and videography equipment and editing software: Adobe Photoshop and Premiere Pro experience, DSLR/mirrorless camera, audio-recording devices, and professional lighting to capture photo and video in high-stakes moments

Experience working cross functionally with teams in a non-profit setting (development, programs, volunteer, etc.)

Existing non-profit experience working in marketing and communications