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BPCM · 3 days ago

Senior Account Executive, Travel PR

Brooklyn, NY

Full-time

Hybrid

Mid, Senior Level

$66K/yr - $80K/yr

4+ years exp

BPCM is looking for a charismatic Senior Account Executive for our Travel, Wine & Spirits team with a proven track record of planning and executing PR strategies. The role involves managing client accounts, developing PR initiatives, and securing press coverage for luxury travel and hospitality brands.

Creative AgencyMarketing

Responsibilities

Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value

Directly manage day to day activities on client accounts and lead regular conference calls

Plan, develop and advise clients on integrated and measurable PR initiatives

Advise clients on positioning and messaging

Pro-actively pitch and secure maximum editorial opportunities; maintain press interest in clients through development of creative pitch angles and create ‘buzz' around major client news

Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings

Draft media and client materials as directed including press releases, bios, talking points, and media alerts

Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.)

Brainstorm creative partnership and activation ideas for clients as well as new business opportunities

Develop full launch strategies surrounding client partnerships and activation

Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.)

Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets

Ensure that key milestones and projects are on track, within prescribed timelines and on budget, etc.)

Track industry trends and identify relevant opportunities for clients

Display exceptional verbal and written communication skills

Plan, execute and attend press trips onsite at client locations

Assist in the development of proposals for new business presentations

Qualification

PR experienceTravel press relationshipsPress release writingComputer skillsCommunication skillsPresentation skillsRelationship-building skillsSolution orientedProblem solving

Required

Five years PR experience (agency or in-house) working on publicity campaigns with top travel and hospitality brands, preferred experience in luxury travel

Strong, established travel and trade press relationships

Superior press release and pitch writing, communication and presentation skills

Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships

Ability to align press initiatives with business goals of brands/clients

Expert at maintaining ongoing relationships with members of top-tier media

Proven results with top-tier media outlets

Proficient computer skills i.e., PowerPoint, Excel, and Word

Problem solving and solution oriented with a proactive attitude