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GreenState Credit Union · 14 hours ago

VP Business Development

US-IA-North Liberty

Full-time

Onsite

Director/Executive

$160K/yr - $187K/yr

15+ years exp

GreenState Credit Union is seeking a VP Business Development responsible for driving strategic growth through community engagement and business partnerships. This role focuses on increasing credit union membership, loans, deposits, and brand awareness by fostering strong relationships with community partners and internal teams.

BankingFinanceFinancial Services

Responsibilities

Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision

Demonstrates a positive member service (internal and external) focus at all times

Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities

Ensures confidentiality of member information

Supports a diverse and inclusive work environment

Develop and execute strategies to increase credit union members, loans, and deposits through community outreach and business partnerships

Lead and work directly with multiple departments to align business development efforts to ensure consistency and maximize impact

Establish, maintain, and strengthen relationships with SEGs and community partners to drive engagement, growth, and brand awareness

Promote and champion the SEG partnership program internally, ensuring all member-facing departments actively support and utilize the program

Oversee the deployment of a cost-effective financial literacy program that enhances community education and engagement

Provide guidance and feedback on tools and resources needed for retail teams to successfully sign-up members outside of branch locations

Lead the GreenState strategy for community interaction, including development of comprehensive approach to championing and enhancing brand visibility and reputation

Coordinate ongoing feedback with Branch, District, Regional, and Lending leadership to leverage relationships for member growth and new business opportunities

Direct business development activities in emerging markets, including opportunity assessment, partner identification, and groundwork necessary to support successful market entry

Report on progress, integration, and alignment with the credit union’s strategic objectives

Provide leadership for GreenState’s Community Giving strategy, including oversight of charitable contributions, sponsorships, and initiatives that enhance community impact and align with organizational goals

Lead, mentor, and develop a team of employees responsible for partnership development, community engagement, and business growth initiatives

Perform additional responsibilities as assigned to support organizational goals

Lead charitable giving strategy alignment with GreenState's overall direction, goals, and budget while fostering collaboration with employees

Implement a structured and regular schedule for presenting charitable giving metrics to the executive leadership, ensuring alignment with GreenState's overall strategic direction and objectives

Participate in presentations and seminars to promote and sell our products and services. May meet with major employers or prospects to discuss their needs and outline appropriate solutions

Research, study, and evaluate new activities, policies, programs, markets, etc. to enhance business development activities. Identify opportunities for, or enhancements to, existing products and services to make them more attractive to specific groups

Qualification

Business developmentPartnership managementCross-functional leadershipCredit union operationsProject managementPublic speakingCommunication skillsRelationship-building