Bright Horizons · 5 months ago
Senior Director, Marketing and Client Engagement
Newton Massachusetts 02459
Full-time
Hybrid
Director/Executive
10+ years expBright Horizons is trusted by families and employers around the world for high-quality child care and early education. The Senior Director of Marketing and Client Engagement will lead and elevate the client employee registration and engagement strategy, focusing on developing and implementing marketing support programs that drive client revenue and engagement.
E-LearningEdTechEducationHealth Care
Responsibilities
Provide leadership as a key decision-maker and program strategist on CMM/CMS team
Develop a new client and new program launch strategy and processes that drives client growth
Develop strategy of best practices for client marketing asks that can be scaled to the rest of the client marketing team for additional growth opportunities
Create and manage against a marketing calendar that integrates inbound and outbound elements to provide a consistent, positive, and impactful experience clients
Drive client opt ins with actionable plans and processes that explain importance to both client, CR and team
Develop and drive new and engaging events strategy. Ensure events drive client engagement and consumer awareness and results. Deliver engaging benefits fairs and materials. Optimize existing processes and delivery
Collaborate and communicate across marketing to continuously improve and innovate
Lead and develop a team for best performance, results and overall delivery of key marketing
Qualification
Required
Bachelor's Degree is required
10+ years of marketing leadership, client marketing, sales enablement, business development, partnerships
Preferred
Experience managing the budget, strategy, execution plan, and results measurement for launches, conferences and events
Proven ability to design and execute integrated marketing programs that improve lead volumes and scale to support business growth
Adept at working in a fast-paced environment, managing lots of moving parts, and collaborating across organizational siloes
Proficient at working within various marketing tools that enable team success
Experience with strong working relationships inside and outside the organization, and can leverage client and partner relationships to improve the quality and quantity of marketing campaigns
Demonstrated success creating campaigns that highlight a company's unique strengths in terms that matter to the target audience
Benefits
Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance
Company
Bright Horizons
Bright Horizons provides education and child care to fit the way people learn, live and work today.
10001+ employees
H1B Sponsorship
Bright Horizons has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (21)
2023 (26)
2022 (39)
2021 (18)
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
$1.43B2025-08-21Post Ipo Debt· $450M
2018-03-26Post Ipo Secondary· $390.88M
2017-11-09Post Ipo Secondary· $262.5M
Leadership Team
Kara Conley
Vice President, Care Delivery
Recent News
2025-11-12
Business Wire
2025-11-05
MarketScreener
2025-10-31
Company data provided by crunchbase