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KeystoneCare Home Health and Hospice · 1 day ago

Senior Vice President of Sales & Marketing- Home Care Hospice

Wyndmoor, PA

Full-time

Onsite

Director/Executive

KeystoneCare is a leading nonprofit provider of home health, hospice, and palliative care services. They are seeking a Senior Vice President of Sales & Marketing to lead clinical outreach, sales, and marketing operations while overseeing a multidisciplinary team and driving strategic growth initiatives to expand access to care.

Health Care

Responsibilities

Direct the Sales and Marketing division, including Clinical Liaisons and Account Executives

Develop and execute strategic plans to support organizational growth and enhance service delivery

Partner with senior leadership on cross-functional initiatives, quality improvement, and program development

Build, manage, and expand referral relationships with hospitals, physician groups, assisted living facilities, skilled nursing facilities, case managers, and healthcare executives

Represent KeystoneCare in strategic meetings, presentations, and community partnerships

Identify emerging opportunities to strengthen market presence and expand service reach

Ensure seamless care coordination by collaborating with individuals, families, and care management professionals

Guide staff in providing compassionate assistance with care decision-making and access to services

Uphold KeystoneCare's commitment to empathy, responsiveness, and clinical excellence

Serve as a subject matter expert in hospice and palliative care, home healthcare, private duty homecare, pain management, advanced care planning, and end-of-life support

Deliver educational sessions and presentations for healthcare partners, community groups, and internal teams

Maintain clinical insight to inform program development and staff support

Drive departmental performance, ensuring compliance with regulatory standards and organizational policies

Coach, mentor, and develop team members to promote high engagement and professional growth

Drive strategic utilization of the agency's CRM platform to ensure accurate, timely data entry, optimize workflows, and enable actionable insights for sales and marketing performance

Leverage CRM analytics and market intelligence data to identify referral trends, forecast growth opportunities, and inform targeted marketing strategies aligned with organizational goals

Establish data-driven decision-making practices by coaching the team on effective use of CRM tools, reporting dashboards, and competitive intelligence to maximize referral generation and market share

Qualification

Sales LeadershipHealthcare ExpertiseStrategic PlanningTeam DevelopmentBusiness DevelopmentCommunication SkillsRelationship BuildingProblem Solving

Required

Registered Nurse (RN) with a BSN or other advanced clinical degree or business degree

Proven track record of driving sustainable growth in a sales leadership capacity, including achieving or exceeding revenue and referral targets through strategic planning, team development, and market expansion initiatives

Demonstrated leadership experience within hospice, palliative care, home health, or related healthcare sectors

Proven ability to lead multidisciplinary teams and manage outreach or business development functions

Exceptional communication, relationship-building, and problem-solving skills

Ability to collaborate with healthcare leaders, clinical staff, patients, and families