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Edrington · 1 week ago

Brand Specialist

Newport Beach, CA

Full-time

Hybrid

New Grad, Entry Level

$76K/yr - $96K/yr

Edrington is dedicated to crafting exceptional ultra-premium spirit brands, with Highland Park as a central focus. The Brand Specialist will be responsible for building brand awareness and driving market execution through consumer engagement and trade relationships.

Wine And Spirits

Work & Life Balance

Responsibilities

Work with the local commercial Area Manager and Brand Marketing team to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market

Develop target accounts based on HNWI neighbourhood data, premium/luxury accounts for retail and on-premise channels (90% focus on Off Premise, 10% on Premise)

Accelerate the growth of Highland Park through excellence in delivering exceptional visibility, distribution, consumer engagement and display where permitted and within brand guidelines

Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, expose and partner with collector accounts and local influencers

Drive overall Highland Park execution and visibility across off-premise retail accounts

Work as partner to local commercial teams to assist in the development of target Off Premise accounts to close distribution, drive velocity and develop programming

Collaborate with key account teams to connect on-premise activations to retail pull-through and support targeted on-premise events that drive off-premise retail objectives

Qualification

Brand MarketingEvent ProductionNetworkingSocial Media ProficiencyCommunication SkillsIndependenceCreativityOrganizational Skills

Required

Brand Specialist/Brand Ambassador or equivalent experience

Exceptional organizational skills

Experience in event production and management

Ability to network, sell, and engage with diverse groups of people

Strong communication skills—written, verbal, and public speaking

Confidence using social media platforms like Facebook and Instagram

Creativity

Independence

Ability to manage your own schedule

Preferred

Previous industry experience is a plus

Passion for super-premium brown spirits like rum, Scotch, and bourbon

Benefits

20 days of Vacation Time - including Holiday Break from December 25th through 31st

Sick Leave Days and Company Holidays

Health Insurance with Premiums fully paid by Edrington for Employees and Dependents

401(k) Retirement Plan with Company Match

Life Insurance and Disability Plans

Pre-Tax Benefits

Fitness Reimbursement Program & Tuition Reimbursement Program

24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing

Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Experience our exceptional brands with a generous annual product allowance and through Company Events