IBM · 12 hours ago
Event Marketing Manager
Boston, MA
Full-time
Hybrid
Mid LevelHashiCorp, an IBM Company, is seeking an Event Marketing Manager to align their conference program with the company's values and business objectives. The role involves managing end-to-end marketing campaign strategies for major industry conference sponsorships and ensuring effective collaboration across various marketing teams.
Business DevelopmentBusiness Information SystemsCRMData ManagementFoundational AISoftware
Responsibilities
Plan, manage, and own conference sponsorships end to end including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into conference sponsorships
Work closely with stakeholders across Product Marketing, Growth Marketing, Partner Marketing, Field Marketing, PR/Communications, Sales, and Design to execute cohesive, multi-touch integrated campaigns around our top tier conference sponsorships
Report on results of specific conferences as well as the breadth of the conferences program, including detailed post-event recaps, 30-60-90 day reviews, and stakeholder presentations
Introduce and test new additional touchpoints and activations at and surrounding conference sponsorships
Drive innovative and creative thinking to conference activations and engagement
Be consistent with conference deadlines and ensure that each deadline is met
Deliver best-in-class event execution across in-person, virtual, and hybrid conferences with an understanding of the unique strategy, approaches, and expected business outcomes for each type of conference sponsorship
Focus efforts on blending the needs of expanding the HashiCorp brand through conferences, supporting our passionate community of IT practitioners, and driving the HashiCorp enterprise business
Align to the HashiCorp brand and have the ability to bring that brand to life at our third party conferences
Qualification
Required
Experience in event marketing management including third-party conferences
Experience managing multiple large-scale projects simultaneously
Strong written and verbal skills
Strong organizational skills with strong attention to detail
Ability to facilitate cross-functional alignment to structure, plan, and execute HashiCorp's conference sponsorships globally
Experience managing detailed budgets and ability to make strategic decisions aligned to business priorities
Ability to identify better ways of working at scale through constantly evaluating, reflecting, and refining processes and workflows
Ability to work closely with and collaborate across a geographically-dispersed team
Approach project management in a disciplined and efficient manner
Interested in a fast-paced company with the desire to learn quickly across a constantly changing environment
Ability to travel 30% of the time, including international travel
Experience with Monday.com, MSFT Suite, Asana, and Salesforce with ability to learn new software quickly
Preferred
Bachelor's Degree
Company
IBM
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
Founded in 1911
10001+ employees
H1B Sponsorship
IBM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3032)
2024 (3301)
2023 (2160)
2022 (1809)
2021 (1157)
2020 (2669)
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-01-14IPO
Leadership Team
Alain Bénichou
Chief Executive Officer, IBM Greater China Group
Alex Yang
CTO and Chief Architect
Recent News
thefly.com
2026-01-09
2026-01-08
Company data provided by crunchbase