Sarkes Tarzian, Inc. · 1 day ago
Senior Marketing Specialist
Chattanooga, TN
Full-time
Onsite
Mid, Senior Level
3+ years expSarkes Tarzian, Inc. is an independent, family-oriented broadcaster dedicated to local news and information. They are seeking an experienced Marketing Specialist to service established clients and develop new business, focusing on increasing revenue and generating new business in media and digital marketing.
Broadcast Media
Responsibilities
Sales and service of existing advertising accounts as well as new local business accounts
Responsible for the orderly flow of information from and to advertisers, agencies, and station
Responsible for obtaining the largest percentage of buys possible
Responsible for making major presentations to advertisers and agencies including preparation of station and market research (Wide Orbit, Nielsen/ComScore ratings, use of Laptop computer, PowerPoint, creating graphs and one-sheets, vendor presentations, digital services, other services, and sales tools as may become available)
This position has the requirement of bringing in new agency and direct (no advertising agency involved) accounts to the station
Complete timely paperwork affecting accounts such as orders, avails, and client correspondence and communicate daily with traffic, production, sales assistants, and sales management in order to expedite client needs
Participate in station training (JDA & Associates) and follow through with research and independent studies in order to assimilate the information
Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required
Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements
Qualification
Required
Minimum of 3 years broadcast television or radio marketing sales experience (required)
Must maintain a professional appearance and manner
Must be able to market and sell TV and digital marketing plans to businesses
Excellent oral and written communication; strong public speaking skills
Able to direct/contain all elements of negotiation
Preferred
Bachelor's degree in marketing, advertising or related field (preferred)
Benefits
Health, Life, and Vision Insurance
401K Contribution
Vacation and PTO
Holiday Pay
...and more!
Company
Sarkes Tarzian, Inc.
Sarkes Tarzian, Inc. is an Indiana based television and radio company founded on a commitment to their employees, community and innovation.
Bloomington, Indiana, US
501-1000 employeesFunding
Current Stage
Late StageCompany data provided by crunchbase