Trolley AI · 2 days ago
Social Content Creator & Strategist
United States
Full-time
Remote
Entry, Mid Level
2+ years expTrolley AI is a fast-growing creative operations company delivering high-impact digital and marketing solutions. They are seeking a Social Content Creator & Strategist to lead content ideation, develop editorial direction, and shape storytelling across multi-format deliverables while staying connected to U.S. social culture and trends.
Computer Software
Responsibilities
Develop strategic short-form video concepts for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn
Use raw or archival footage (Zoom, interviews, speeches, etc.) to map out video ideas and formats
Provide clear editorial direction and references to guide editors, including hooks, pacing, captions, and tone
Ensure edits feel native to the platform and reflect current visual and cultural trends
Stay up to date with platform trends, audio trends, editing styles, and viral formats
Propose new video ideas, hooks, and transitions inspired by current social media culture
Identify ways to repurpose long-form content (Substack posts, podcasts, live sessions) into short-form clips, carousels, or quote graphics
Adapt and remix existing content (from podcasts, speaking engagements, or social posts) into fresh formats for TikTok, Reels, and carousels
Writes core copy and hooks; collaborates with Marketing Assistant on captions and variations
Write original hooks and concepts; collaborate with the Marketing Assistant on captions, threads, and platform distribution
Analyze competitor content and suggest improvements or new approaches
Analyze what other thought leaders are doing, identifying whitespace and opportunities to differentiate
Leads the editorial tone across content formats in collaboration with the Producer and brand strategist, ensuring consistency in voice and message aligned to the clients audience
Translate brand pillars (e.g. Founder Mode, Diaspora Mindset, Progressive Capitalism) into weekly content themes and multi-platform ideas
Create structure around idea-to-content flow from Substack essays to POV clips, carousels, and social posts
Ensure consistent voice, tone, and storytelling across all platforms
Review content performance and share insights on whats working or needs iteration
Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform
Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts
Contribute ideas around how AI tools and automation could streamline the creative workflow and content ideation process
Use ClickUp to manage all content ideas and track status
Deliver clean, organized creative briefs, video references, and visual examples to editors
Apply revisions and updates quickly and clearly
Communicate proactively with the internal team to align on deliverables and timelines
Qualification
Required
2+ years working on social-first content strategies across platforms (TikTok, IG, LinkedIn, Twitter, YouTube)
Working knowledge of short-form editing and what makes a video perform
Strong storytelling instincts and understanding of editorial tone and timing
Ability to repurpose long-form formats (essays, interviews, podcasts) into digestible, high-performing short-form content
Up-to-date with platform trends, meme culture, and U.S. news cycles
Familiarity with creator economy voices and how to build a thought-leadership brand
Confident in writing hooks, video references, content scripts, and caption direction
Clear communicator who works well with production teams and creatives
English fluency required
Preferred
Experience working with digital creators, founders, or influencers
Experience developing content in collaboration with marketing teams
Familiarity with CapCut, Descript, mobile editing apps, Frame.io
Understanding of how to connect Substack, LinkedIn, and Instagram in a cohesive strategy
Spanish fluency is a plus
Benefits
Work from anywhere
Flexible schedule and time off no micromanaging
Direct collaboration with the Founder
Access to top-tier AI tools (Perplexity, ChatGPT, ClickUp Brain and more)
Clear path for long term career growth
A supportive company culture grounded in ownership and prioritizing progress over perfection
Company
Trolley AI
Trolley AI is the control room for founder-led execution—uniting creative vision and operational rigor in one integrated platform.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase