Normine Lombard ยท 1 day ago
Ecommerce Manager
Responsibilities
Develop and execute the end-to-end eCommerce strategy for our website
Own revenue, margin, conversion, CAC, and customer lifetime value
Fix unsustainable acquisition economics and drive profitable growth
Lead digital marketing across paid media, organic, email, and social channels
Optimize site performance, funnels, and conversion rates
Manage and direct external content, creative, and social agencies
Build a customer community through email, social, and brand-driven initiatives
Launch loyalty, retention, and repeat-purchase programs
Use customer insights to inform content, merchandising, and product direction
Partner with product teams to capitalize on the 18โ24 month window before products reach retail
Reduce dependency on Amazon by capturing customers directly
Support international eCommerce growth (U.S. and Canada initially)
Qualification
Required
Proven experience building and scaling a DTC or eCommerce channel from the ground up
Hands-on digital marketing and growth experience (not just strategy oversight)
Track record of improving unit economics and profitability
Entrepreneurial, scrappy, and execution-oriented
Data-driven with strong commercial instincts
Comfortable operating autonomously with accountability for results
Customer-obsessed with a community-first mindset
Preferred
Background in sporting goods, outdoor, tactical, firearms, or enthusiast-driven categories strongly preferred
Company
Normine Lombard
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