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Civic Roundtable · 4 days ago

Growth Marketer

Boston, MA

Full-time

Onsite

Mid Level

3+ years exp

Civic Roundtable is a mission-driven startup focused on improving government operations through technology. The Growth Marketer will drive awareness and build pipeline through strategic campaigns, experimentation, and collaboration with marketing and sales teams.

CivicTechGovTechKnowledge ManagementOnline PortalsQ&ASoftware

Responsibilities

Develop and test hypotheses around message x channel x funnel stage (e.g., what resonates with CIO vs. program leaders, early vs. late stage)

Experiment with lower-touch motions (email, social, content, communities) to improve conversion and velocity before scaling paid or high-touch programs

Partner with Product Marketing to inform positioning and messaging based on learnings from growth campaigns

Design and manage demand and lead generation activities from start to finish, including budgeting, forecasting, setup, and reporting to ensure cost-effective growth and maximizing return on investment

Support account-based and priority-account marketing efforts aligned to sales goals and regional focus

Design and manage nurture programs that move accounts from awareness → consideration → active pipeline

Own and measure performance marketing efforts and build the infrastructure for reporting, scoring, and analyzing our data

Partner with Sales and Marketing leadership to deliver clear funnel, pipeline, and campaign reporting that informs real decisions

Help build and optimize CRM and marketing automation workflows (nurture tracking, sequences, data hygiene, reporting)

Use data to prioritize crawl → walk → run improvements across data processes

Build and run field marketing and regional strategies in partnership with Sales and Marketing (events, dinners, webinars, follow-ups)

Manage promotion, execution, and follow-up to optimize pipeline impact

Research and support conference and on-site event strategy, including collateral and logistics

Collaborate to develop and execute Roundtable’s content calendar and distribution strategy across the blog, social media, email, media, and beyond

Support content development by writing blog posts and social media posts, as well as creating content as needed (blogs, social posts, campaign copy, light visuals)

Qualification

Demand generation experienceGrowth marketing strategyMarketing automation toolsCRM proficiencyPerformance reportingCollaborative communicationExperimental mindsetStartup adaptabilityProject managementOrganizational skills

Required

3-6 years of experience in growth, demand generation, or marketing, ideally in B2B SaaS, govtech, or another complex sales environment

Demand & lead gen experience — You have experience developing and executing growth programs that drive measurable pipeline growth

Strong message-to-channel instincts – You know how to match messaging to audience, channel, and funnel stage, and you're comfortable testing and refining along the way

Experimental mindset — You're excited to try something, experiment, measure and iterate, approaching new motions with an eye for improvement

Organized & detail-oriented – You can lead and manage multiple projects, prioritize what moves the needle, and work cross-functionally to keep things moving

Collaborative and communicative — You value learning from others and building trust across teams in support of better outcomes

Startup-ready & scrappy — You thrive in fast-moving environments and can execute independently

Experience partnering closely with Sales on multi-touch motions that support longer, multi-month sales cycles

Hands-on experience with marketing, CRM, and analytics tools (e.g., LinkedIn Campaign Manager, HubSpot, Marketo, Salesforce, Attio, or similar)

Comfortable working with funnel metrics, attribution, and performance reporting

Proven project management skills, including clear planning, timelines, and cross-functional coordination

Excited to work in a startup environment that values adaptability and a bias toward action