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Monks · 1 day ago

Director, Digital Strategy, B2C

New York, United States

Full-time

Hybrid

Director/Executive

$146K/yr - $174K/yr

7+ years exp

Monks is a global digital marketing agency that specializes in providing innovative marketing and technology services. The Director, Digital Strategy, B2C will support large e-commerce and lead-gen B2C client engagements by shaping paid media strategies that drive revenue outcomes and managing client relationships to ensure high-performing programs.

Commercial Real EstateProperty ManagementReal Estate

Responsibilities

Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market e-commerce and lead-gen B2C accounts with $500K+/month in media spend

Own client growth, retention, and roadmap development with a focus

Architect integrated media plans across paid search, paid social, programmatic, YouTube, and affiliate to support both demand and brand goals

Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments

Guide media forecasting, annual planning, and performance reporting with a focus on ROAS, CAC, CLTV, and funnel-stage attribution

Collaborate with analytics, ecomm, and CRM teams to optimize toward business outcomes—such as transactions, average order value, repeat purchase rate, and revenue—using back-end data sources like Shopify, BigCommerce, GA4, and Klaviyo

Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey

Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

Qualification

Digital marketingE-commerce strategyLead-gen performanceMedia forecastingData-driven measurementCRM data analysisMulti-touch attributionCreative testingStrategic partnershipsCross-functional leadership

Required

7+ years of digital marketing experience with a strong focus on ecommerce or lead-gen performance strategy

Proven success leading paid media programs for enterprise or mid-market ecommerce or lead-gen clients

Deep understanding of full-funnel marketing and account-based strategies across digital channels

Experience translating CRM data and sales metrics into actionable media insights

Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)

Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders

Collaborative leader who enjoys fostering cross-functional team success

Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization

Known for driving clarity, creativity, and innovation in complex brand environments

Bachelor's degree or equivalent work experience

Benefits

Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!

Generous PTO and 15 company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance with an emphasis on personal well-being

Career growth in a disruptor space & entrepreneurial opportunities within the Monks network

A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!

Authentic commitment to DEI efforts and sustainable growth.

Company

Monks

Glassdoor3.6

Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.

Founded in 2014

Shrewsbury, Shropshire, GBR

5001-10000 employees