SMB Team · 1 day ago
Performance Marketing Manager (Paid Media)
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $110K/yrSMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide, and they are seeking an experienced Performance Marketing Manager (Paid Media) to join their team. In this role, you will be responsible for managing and optimizing B2B paid acquisition efforts across various platforms to drive measurable lead generation and revenue.
AdvertisingInformation TechnologyMarketing
Responsibilities
Strategic Budget Allocation: Manage and pace a substantial annual media budget (est. $3M+), autonomously reallocating spend between campaigns, ads and channels/platforms to grow marginal efficiency and increase pipeline performance
Holistic Strategy & Forecasting: Develop quarterly media plans that align with company KPI targets and allocate budget to hit or exceed established KPIs
High-Velocity Optimization: Execute daily optimizations, working with the larger Marketing team on the offer, creative, messaging, and landing pages to optimize results
Campaign Implementation & Trafficking: Take full ownership of the accuracy of campaign setup, audience segmentation, budget allocation, copy/creative assets, and ad-to-landing-page routing across all platforms
Drive the Creative Feedback Loop: Analyze why ads succeed or fail and submit data-backed requests to the creative team for the development of new, higher-performing assets
Manage Tracking and Attribution: Own the "Source of Truth" for data; utilize third-party tools to validate platform metrics and ensure we are optimizing for revenue and return
Conduct Audience and Creative Testing: Continuously find new pockets of scale while maintaining CPA targets
Executive Reporting: Report weekly to leadership not just on "stats," but on business impact—translating ad performance into revenue projections and strategic recommendations
Qualification
Required
Experience in managing B2B paid media campaigns across Meta, LinkedIn, Google, and YouTube
Proven track record of driving measurable lead generation and revenue
Ability to manage and allocate a substantial media budget (est. $3M+)
Experience in developing quarterly media plans that align with company KPI targets
Strong skills in daily optimizations and collaboration with marketing teams
Expertise in campaign setup, audience segmentation, budget allocation, and ad-to-landing-page routing
Ability to analyze ad performance and provide data-backed feedback for creative development
Experience in managing tracking and attribution using third-party tools
Ability to conduct audience and creative testing to find new growth opportunities
Strong reporting skills to translate ad performance into business impact and strategic recommendations
Benefits
We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
Flexible Vacation Time - We encourage you to take time to recharge so you can be your best here at work.
Team member education and learning budget on courses, events and books.
Company activities, outings, and retreats.
401(k) with a 3% Match.
WFH or come to the office. The choice is yours!
Company
SMB Team
SMB Team helps law firms through digital marketing services, courses and coaching.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Julia Cook
Chief Operating Officer - Services
Recent News
The Philadelphia Inquirer
2025-08-14
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