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Host & Home · 1 day ago

Marketing & Growth Manager

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $92K/yr

5+ years exp

Host & Home is a growing vacation rental management company seeking a Marketing & Growth Manager to lead and execute marketing initiatives that drive owner acquisition, guest demand, and brand growth. This hands-on role involves managing marketing performance across the full lifecycle, focusing on owner acquisition and guest communication. The successful candidate will collaborate with various teams to optimize marketing strategies and ensure alignment with business goals.

Real Estate

Responsibilities

Own marketing strategy focused on acquiring new homeowners and growing the Host & Home portfolio

Support and optimize direct mail, digital campaigns, and lead-generation funnels

Improve conversion from lead to signed management agreement

Track cost per lead, lead quality, and conversion performance

Support Operations team with marketing plans, some owner facing support

Own guest email and SMS campaigns across the guest journey (pre-arrival, in-stay, post-stay, repeat)

Build campaigns that drive occupancy, repeat bookings, and positive guest experiences

Collaborate with revenue and operations teams to align messaging with pricing, availability, and property readiness

Support seasonal promotions, shoulder-season demand, and targeted guest outreach

Set priorities and direction for Host & Home content across platforms

Manage and collaborate with a full-time content producer

Ensure consistent brand voice, quality, and messaging across owner and guest channels

Prioritize Host & Home initiatives over affiliated brands

Manage and contribute to paid media efforts (PPC, paid social, retargeting)

Guide SEO strategy and content direction

Evaluate campaign performance and adjust spend and focus accordingly

Ensure marketing efforts are tied to revenue outcomes, not vanity metrics

Work closely with Operations to align marketing with onboarding, property readiness, and guest experience

Collaborate with the Revenue team to support demand pacing and promotional strategy

Manage external vendors and agencies as needed

Report clearly on performance, wins, and opportunities for improvement

Qualification

Lifecycle marketingDemand generationConversion optimizationEmail campaignsSMS campaignsDigital marketingData-driven mindsetContent managementPerformance reportingCollaborationCommunication skills