SMB Team · 1 day ago
Performance Marketing Manager (Paid Media)
Philadelphia, PA
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $110K/yr
5+ years expThe SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide, and they are seeking an experienced Performance Marketing Manager (Paid Media) to join their team. In this role, you will own the end-to-end lifecycle of media investments across various platforms, driving lead generation and revenue through strategic budget management and campaign optimization.
AdvertisingInformation TechnologyMarketing
Responsibilities
Strategic Budget Allocation: Manage and pace a substantial annual media budget (est. $3M+), autonomously reallocating spend between campaigns, ads and channels/platforms to grow marginal efficiency and increase pipeline performance
Holistic Strategy & Forecasting: Develop quarterly media plans that align with company KPI targets and allocate budget to hit or exceed established KPIs
High-Velocity Optimization: Execute daily optimizations, working with the larger Marketing team on the offer, creative, messaging, and landing pages to optimize results
Campaign Implementation & Trafficking: Take full ownership of the accuracy of campaign setup, audience segmentation, budget allocation, copy/creative assets, and ad-to-landing-page routing across all platforms
Drive the Creative Feedback Loop: Analyze why ads succeed or fail and submit data-backed requests to the creative team for the development of new, higher-performing assets
Manage Tracking and Attribution: Own the "Source of Truth" for data; utilize third-party tools to validate platform metrics and ensure we are optimizing for revenue and return
Conduct Audience and Creative Testing: Continuously find new pockets of scale while maintaining CPA targets
Executive Reporting: Report weekly to leadership not just on "stats," but on business impact—translating ad performance into revenue projections and strategic recommendations
Qualification
Required
5+ years of experience in paid media buying with a proven track record of managing budgets at or exceeding $300k/month
Multi-Platform Mastery: Must have current expertise in Meta, LinkedIn, Google PPC, and YouTube ads
Deep Understanding of Attribution & Tracking: Deep knowledge of platform analytics (e.g., Google Ads Manager) and experience with 3rd party data tools (such as Hyros, Triple Whale, or Northbeam) is preferred to ensure data accuracy
CRM Proficiency: Experience utilizing CRMs such as HubSpot or Salesforce
Financial Literacy: Ability to manage complex budgets, forecast results, and understand the relationship between CAC, LTV, and Payback Periods
Creative Strategist Mindset: Able to bridge the gap between data and design by providing clear, actionable feedback to creative teams
Detail-Oriented Execution: Ability to ensure flawless campaign setups with no errors in links, budgets, or targeting
Technical Proficiency: Ability to navigate platform backends and Ad Managers with speed and accuracy
Benefits
We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
Flexible Vacation Time - We encourage you to take time to recharge so you can be your best here at work.
Team member education and learning budget on courses, events and books.
Company activities, outings, and retreats.
401(k) with a 3% Match.
WFH or come to the office. The choice is yours!
Company
SMB Team
SMB Team helps law firms through digital marketing services, courses and coaching.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Julia Cook
Chief Operating Officer - Services
Recent News
The Philadelphia Inquirer
2025-08-14
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