Silktide · 1 week ago
Email Marketing Specialist
Austin, Texas Metropolitan Area
Full-time
Hybrid
Mid Level
$75K/yr - $95K/yr
3+ years expSilktide is a fast-growing, profitable, self-funded SaaS platform dedicated to improving web accessibility and quality. The Email Marketing Specialist will plan, build, and optimize email programs to drive revenue and enhance customer engagement.
Generative AISaaSSoftware
Hiring Manager
Tyler Morgan-Rhea
Responsibilities
Own email lifecycle from lead capture to closed-won and expansion
Build segmented nurture streams for key personas and industries
Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform
Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths
Use firmographic, behavioral, and product signals to target the right message at the right time
Maintain clean lists and preference centres to respect choices and improve engagement
Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts
Partner with Web on landing pages to raise click-to-lead and lead-to-opportunity rates
Monitor sender reputation, inbox placement, and performance by mailbox provider
Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN-SPAM, GDPR
Create, launch, and maintain a global subscription page
Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced
Analyze cohort performance and share insights with Marketing and Sales
Work closely with Product Marketing for messaging and offers
Align with SDR and Sales on handoffs, SLAs, and feedback loops
Qualification
Required
You are a resident of Austin, TX (or willing to relocate) and fluent in English
3–5+ years in B2B SaaS email or lifecycle marketing with measurable pipeline impact
Hands-on with a modern automation platform and CRM. HubSpot, Marketo, or similar
Strong copy skills and a good eye for design and accessibility. Basic HTML and CSS for email is a plus
Comfortable with testing frameworks, segmentation, and data hygiene
Understand deliverability mechanics and legal requirements
Analytical mindset. You track outcomes and iterate quickly
Organized and collaborative. You communicate clearly and keep projects moving
Benefits
A shiny new MacBook
20 days paid vacation plus public holidays, increasing with tenure
Private Insurance, Health, Dental and Vision, plus Wellness Allowance
Company Sponsored Pension and Enhanced Paternity or Maternity
Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings
Company
Silktide
The web intelligence company helping organizations make their websites better
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Oliver Emberton
Chief Executive Officer
Company data provided by crunchbase