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Golf Tourism Solutions · 11 hours ago

Manager, Brand Partnerships and Media Activation

Myrtle Beach, SC

Full-time

Onsite

Mid Level

3+ years exp

Golf Tourism Solutions (GTS) promotes and advances the Golf Capital of the World® through innovative marketing and events. The Manager, Brand Partnerships and Media Activation will lead the strategy and execution of media efforts while managing relationships with key marketing services clients and brand partners.

Marketing Services

Hiring Manager

Kyle Oland

Responsibilities

Develop, execute, and manage the performance of all paid media campaigns across key channels (digital, print, radio, OTT, OOH, etc.) to drive impact

Establish detailed, complex reporting frameworks to analyze ROI

Oversee earned media strategy development process, including the management of agencies and the drafting and distribution of press releases for maximum brand exposure

Assist Executive Director and Director of Marketing with the development of key marketing services clients and brand partnerships

Act as the strategic communication and engagement point person to marketing services clients and brand partners

Assist in tactical services as needed

Design and lead the execution of integrated marketing activation plans, ensuring partner deliverables are met and partnership value is optimized (LTV, trial-to-subscription conversions, etc.)

Organize and execute partner-related relationship management events (golf outings, social engagements, etc.)

Assist in the recruiting of new partners for Play Golf Myrtle Beach

Establish and manage operations, systems, and corresponding documentation for effective project management

Create and manage budgets and financial reconciliation for all media and client programs

Assist with the preparation of scorecards and comprehensive reports that convey the achieved value and success of marketing efforts to stakeholders and partners

Support other marketing related or organizational activities as needed

Qualification

Strategic marketingMedia managementPartnership developmentGoogle WorkspaceMicrosoft Office SuiteEmail marketingSocial mediaCreative designOrganizational skillsProblem solvingCommunication skills

Required

A passion for creating clear, concise, and impactful communications

A passion for travel, hospitality, entertainment, golf, and golf lifestyle culture

A passion for integrated marketing perfection

Truly believe that no job is too small or too big

Have a can-do demeanor and desire to succeed and learn

A colleague who wants to know what others are working on and also wants to help

Enjoys coming up with fun ideas and bringing them to life

A sense of humor and the ability to tell a good story (we like to laugh)

Thrives under pressure and exceptional at problem solving and creative solutions

A go-getter, you demonstrate initiative and take-on new challenges

Mature and committed to leading by example

Possesses excellent organizational skills and attention to detail

Bachelor's degree in marketing, business, or equivalent experience

3+ years in a related field with proven experience in strategic marketing, media management, and partnership development

Proficiency with Google Workspace, Microsoft Office Suite, AI proficient, email marketing, social media, and paid media platforms (basic creative design a plus)

Occasionally work outside in weather conditions, weekends and extended hours during event execution