Vanguard ยท 15 hours ago
Digital Marketing Manager
Charlotte, NC
Full-time
Hybrid
Mid, Senior Level
5+ years expVanguard is a company focused on the long-term financial wellbeing of its clients, and they are seeking a Digital Marketing Manager to join their Financial Advisor Services Digital & Analytics organization. The role involves executing audience-based strategies and managing end-to-end digital journeys to enhance advisor engagement using advanced marketing automation tools and AI-driven personalization.
FinanceFinancial Services
No H1B
Responsibilities
Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team
Build and deploy trigger-based, always-on digital journeys using Marketo
Create personalized landing pages and integrate them into journey strategies
Leverage AI tools to develop scalable, personalized digital assets
Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors
Continuously identify opportunities for journey experimentation and innovation
Manage end-to-end journey execution, including email deployment, QA, and compliance submissions
Conduct A/B testing and experiments, applying insights to improve future strategies
Monitor journey performance, prepare review materials, and present actionable insights
Collaborate with data analysts to inform next-best-action strategies and personalization
Partner with Senior Engagement Strategists on audience segmentation for journeys
Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness
Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams
Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies
Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives
Qualification
Required
Undergraduate degree in Marketing or equivalent experience
Minimum 5 years of related work experience
Strong experience with Marketo preferred
Required experience in marketing automation platforms
Demonstrated AI expertise and ability to apply it in workflows
Skilled in persuasion and influence, confident presenting recommendations
Proven experience in A/B testing and experimentation to drive insights and optimize tactics
Creative thinker who drives innovation and sets strategic direction
Highly collaborative
Preferred
Strong experience with Marketo preferred
Company
Vanguard
Check is a client-owned investment company that offers low-cost mutual funds, ETFs, advice, and related services.
Founded in 1975Kelayres, Pennsylvania, USA
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ic@3401
2017-03-31Non Equity Assistance
Leadership Team
Salim Ramji
Chief Executive Officer
Andrew Maack
Principal, Head of US Equity Index Portfolio Management
Recent News
2025-09-05
2025-03-15
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