Curaleaf · 1 week ago
Senior Brand Manager
Stamford, CT
Full-time
Onsite
Senior Level
5+ years expCuraleaf is a leading global cannabis provider committed to quality and innovation. They are seeking an entrepreneurial Senior Brand Manager to elevate two budding flower brands, focusing on brand strategy, integrated marketing programs, and budget management.
Alternative MedicineCannabisHealth CareMedical
Responsibilities
Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape
Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints
Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement
Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints
Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels
Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data
Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets
Qualification
Required
5–7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals)
Bachelor's degree in Marketing, Business, or a related discipline; MBA a plus
Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns
Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics
Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events
Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions
Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams
Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment
Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience
Benefits
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Company
Curaleaf
Curaleaf operates as a vertically integrated medical and wellness cannabis producer.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Needham BankCapStone Holdings
2025-10-14Post Ipo Debt· $100M
2025-01-31Post Ipo Debt· $67M
2024-11-06Post Ipo Debt· $40M
Leadership Team
Boris Jordan
Chief Executive Officer
Matt Darin
CEO
Recent News
2026-01-16
2026-01-16
Morningstar.com
2026-01-09
Company data provided by crunchbase