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Curaleaf · 1 week ago

Senior Brand Manager

Stamford, CT

Full-time

Onsite

Senior Level

5+ years exp

Curaleaf is a leading global cannabis provider committed to quality and innovation. They are seeking an entrepreneurial Senior Brand Manager to elevate two budding flower brands, focusing on brand strategy, integrated marketing programs, and budget management.

Alternative MedicineCannabisHealth CareMedical

Responsibilities

Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape

Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints

Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement

Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints

Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels

Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data

Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets

Qualification

Brand ManagementMarketing StrategyDigital MarketingECommerce OptimizationAnalytical SkillsCross-Functional LeadershipProject ManagementEntrepreneurial MindsetCommunication Skills

Required

5–7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals)

Bachelor's degree in Marketing, Business, or a related discipline; MBA a plus

Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns

Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics

Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events

Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions

Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams

Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment

Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience