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CentralSquare Technologies · 2 days ago

Product Marketing Manager - Remote

United States

Full-time

Remote

Senior Level

5+ years exp

CentralSquare Technologies is a trusted provider of public sector software in North America, supporting over 8,000 agencies with a cloud-based platform. The Product Marketing Manager plays a critical role in shaping product positioning and go-to-market strategies, collaborating with cross-functional teams to drive product adoption and revenue growth.

ComputerSoftware

Responsibilities

Work with greater team to execute go‑to‑market (GTM) plans for products, features, and releases

Help to define clear launch goals, target segments, success metrics, and cross-functional plans

Partner with Product Management, Sales and Marketing to effectively launch products and measure impact and success

Craft compelling, differentiated product positioning and value propositions that resonate with target buyers

Translate complex product capabilities into customer‑centric messaging and storytelling

Develop messaging frameworks, solution narratives, and competitive talking points

Create and maintain sales enablement materials (pitch decks, competitive briefs, battlecards, collateral, videos, etc.)

Support sales enablement and sales teams with impactful product positioning, messaging, and competitive differentiation

Collaborate with lead generation team to develop campaigns that drive awareness, new pipeline, and product adoption

Provide content for digital, email, events, website, blog posts, videos, and case studies

Partner with the communications team on product‑related announcements and thought leadership

Monitor campaign effectiveness, adoption metrics, and customer engagement

Track launch success against KPIs; optimize strategies based on data

Qualification

B2B product marketingProduct positioningSales enablementSaaS experienceCommunication skillsProject managementSirius DecisionsPragmatic InstituteCollaboration skillsOrganizational skillsDetail oriented

Required

Bachelor's degree in marketing, business or related field

5+ years of relevant experience in a B2B product marketing or product-related role

Strong communication (verbal and written) and interpersonal skills along with the ability to collaborate across teams and departments to meet and exceed goals

Ability to manage multiple projects at the same time in a fast-paced environment

Highly organized and detail oriented