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dentsu · 1 week ago

Senior Manager, Promotions and Loyalty Strategy

Columbia - Columbia Gateway Dr

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $126K/yr

3+ years exp

Dentsu is a leading marketing agency, and they are seeking a Senior Manager, Loyalty Experience. The role involves maintaining and growing customer experience and loyalty programs, designing campaigns, and collaborating with teams to deliver consulting engagements for clients.

AdvertisingInformation ServicesMarketing

Responsibilities

Define strategies that create moments of engagement across the customer lifecycle and guide sustainable, emotional connections between the consumer and brand

Contribute to main phases of consulting engagements across discovery, strategy, program design, user experience, business case development, market assessment, and road mapping. You will facilitate client workshops, conduct research and data analysis, write creative briefs, and document technical requirements

Help manage the strategic oversight of multiple loyalty and customer experience programs and campaigns, including assessing performance and recommending ongoing enhancements to strengthen and improve programs

Use your existing experience and grow your expertise across diverse teams of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver client value

Maintain a knowledge base of loyalty and customer experience trends, competitor insight, and new technologies

Perform industry research and create resource materials for internal and external use

Design customer-facing survey questionnaires, analyze results, and document findings in a client-facing presentation

Monitor social media channels for mentions of specific brand keywords to determine volume patterns, sentiment, and trending topics

Qualification

Customer experience programsLoyalty marketingMarketing analyticsCross-channel marketingData strategyResearch skillsClient engagementSurvey developmentPresentation skills

Required

3+ years of experience developing/implementing strategic customer experience programs

Experience in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and CRM

Experience with cross-channel integrated marketing campaigns

Experience translating client needs and expectations into modern, strategic solutions

Story telling presentation experience internally and externally, with the ability to develop compelling presentations

Diligent, disciplined, and accountable. Comfortable performing at a high-level in an evolving, matrixed environment

Willingness to work with clients in regulated industries (i.e., tobacco)

Average 25% Client Travel