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Cox Enterprises · 1 day ago

Digital Marketing Strategist Communications Manager (Cox Media)

Las Vegas NV

Full-time

Hybrid

Mid, Senior Level

$92K/yr - $154K/yr

4+ years exp

Cox Communications is a leader in creating innovative advertising solutions, and they are seeking a Digital Marketing Strategist Communications Manager. This role focuses on developing tailored advertising strategies for clients, leveraging various media solutions to achieve their marketing goals.

AdvertisingBroadcastingDigital MediaTelecommunications

Growth Opportunities

No H1B

Responsibilities

Engage with clients in-person and, as necessary, at the client’s location to thoroughly understand their business goals and objectives in person and virtually

Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution

Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser’s short and long-term business challenges, and in turn, grow revenue for Cox Media

Identify and include in the proposal the most effective digital channels in partnership with our media planning team, including streaming video, online video, display, paid social, paid search, and more to reach consumers at different stages of the purchase funnel

Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy

For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media’s full portfolio of products into a customer-centric advertising solution

Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business

Partner with Sales Consultants to respond to client questions in real time as a portfolio SME

Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities

Act as a key in-market POC for our centralized team of Media Planners on our digital team throughout campaign development and implementation

In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI

Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client’s next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn

Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI

Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities

Qualification

Digital media advertisingClient-focused solutionsCampaign developmentGoogle AdsGoogle AnalyticsPresentation skillsAnalytical skillsStorytellingCommunication skillsTeam collaboration

Required

Bachelor's degree in a related discipline and 6 years' experience in a Digital Marketing related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field

Ability to think strategically, understand a client's advertising goals as it relates to their marketing strategy, and creatively translate these needs into client-focused solutions with positive ROI

Proven experience in digital media advertising, including the ability to thoughtfully articulate and apply complex digital concepts in client conversations and campaign development

Ability to craft a compelling pitch that is client focused -- clearly articulating the recommendation, the strategy behind it, and the benefits of activating it

Excellent oral and written communication and presentation skills

Proficient in PowerPoints and articulating narratives for storytelling

Must live in assigned Cox market, report to Cox office in alignment with current work policies (currently two days per week), and meet with clients in the Cox office or client location as assigned

Preferred

Degree in related discipline strongly desired

Experience with multiple Demand Side Platforms, Streaming Platforms, Google Ads, DV360, YouTube, Amazon DSP, Paid Social Media environment (Meta), Google Analytics4, and/or Google Tag Manager

Strong analytical skills and working knowledge of Google Analytics (Universal Analytics and GA4)

Experience with pixel strategy development, conversion tracking, and attribution

Experience in consumer-focused industries

Knowledge of customer segmentation and personalization techniques

Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint)

Experience with tools to develop effective linear television solution including experience with audience impressions and ratings points

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations.

Seven paid holidays throughout the calendar year

Up to 160 hours of paid wellness annually for their own wellness or that of family members.

Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Benefits of working at Cox may include health care insurance (medical, dental, vision)

Retirement planning (401(k))

Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)