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Martz Bus · 1 week ago

Director of Digital Marketing & Communication

Wilkes-Barre, PA

Full-time

Onsite

Director/Executive

7+ years exp

Martz Bus is hiring a hands-on, data-driven Director of Digital Marketing & Communication to lead their digital strategy and accelerate revenue growth across all business lines. This high-impact leadership role focuses on PPC strategy, HubSpot utilization, social media strategy, and internal communication management.

TicketingTourismTransportationTravel

Responsibilities

Lead all PPC strategy, execution, tracking, and budget management to maximize ROI

Manage and optimize HubSpot for CRM, marketing automation, segmentation, and reporting

Oversee all social media platforms (Facebook, Instagram, LinkedIn) with consistent brand voice and high engagement

Direct internal communication strategy to support clarity, consistency, and culture across the organization

Develop digital campaigns that generate qualified leads, improve conversions, and increase repeat usage

Define and track KPIs across PPC, email, social, and web channels

Manage external vendors supporting PPC, SEO/SEM, creative, and analytics

Report performance insights and recommendations to executive leadership

Qualification

PPC Strategy ManagementHubSpot UtilizationSocial Media StrategyData-Driven CampaignsInternal Communication ManagementDigital Marketing ExperienceAccountabilityCommunication SkillsCreativityTeamwork

Required

Demonstrated expertise managing PPC campaigns and digital advertising budgets

Hands-on experience with HubSpot (CRM, automation, reporting, workflows)

Strong command of social media strategy, content development, and analytics

Proven ability to develop data-driven campaigns that drive revenue

Skilled communicator with experience managing internal messaging or organizational communication

7–10+ years of digital marketing experience

A self-starter with integrity, accountability, creativity, and a positive attitude

Preferred

Transportation or service industry experience a plus, not required

Benefits

Health

Dental

Vision

401k

Disability

Company

Martz Bus

The Martz Group, founded in 1908, is a 5th generation, family owned and operated transportation company with headquarters in Wilkes-Barre, Pennsylvania.

Founded in 1908

Wilkes Barre, Pennsylvania, USA

201-500 employees

https://martzbus.com/

Funding

Current Stage

Growth Stage

Leadership Team

Ralph Hromisin

CFO

Brian Satola

Chief Revenue Officer

Company data provided by crunchbase