Farm Journal · 1 week ago
Solutions Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years expFarm Journal is seeking a Solutions Marketing Manager who will bridge product, sales, and marketing to effectively communicate and sell solutions. This role involves defining GTM strategy, developing sales collateral, and conducting market research to drive demand and ensure alignment across departments.
AgricultureBusiness IntelligenceDigital MediaEventsJournalismMedia and Entertainment
No H1B
Responsibilities
Responsible for positioning, messaging, and driving demand for solutions that address customer pain points
Define and execute the GTM strategy for solutions, including target audience, messaging, and positioning
Serve as SME for front-line sales and support team to ensure they are equipped to sell the solution
Develop sales collateral, playbooks, and competitive battle cards to help sales teams effectively sell the solution
Create training sessions and workshops to ensure sales teams understand the value of the solution and how to communicate it
Conducted market research, analyzed industry trends, and gathered voice-of-the-customer (VoC) insights
Act as a bridge between product, sales, and marketing teams, ensuring alignment on strategy and execution
Collaborate with business, content and sales teams to influence roadmap decisions based on customer needs and market gaps
Work with marketing and sales leaders to create demand generation and customer acquisition strategies to hit revenue targets
Craft launch, rollout, and expansion strategies and plans to accelerate sales and market adoption
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
3+ years in a solutions marketing environment
Excellent organizational skills with the ability to manage multiple tasks simultaneously
Strong attention to detail
Consistent performance in meeting deadlines, self-management, and prioritization of projects that align with corporate objectives
Experience in ag markets and working with ag decision makers, brands, and vendors
Experience working with digital and data products and services
Must have unrestricted work authorization to work in the United States
Company
Farm Journal
Farm Journal is an information and insights company for generating growth and delivering new yields across every aspect of agriculture.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Prescott Shibles
Chief Executive Officer
Joseph Matthews
SVP/ CFO
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