Humanetics · 2 months ago
Lead Generation & Growth Marketing Specialist
23300 Haggerty Rd, Farmington Hills, MI 48335, USA
Full-time
Onsite
Entry Level
1+ years expHumanetics is a high-tech global industrial technology group that engineers safety and sensor solutions. The Lead Generation & Growth Marketing Specialist will support the marketing team in executing lead-generating activities and managing analytics for campaigns, while also organizing events and nurturing leads.
AutomotiveManufacturing
Responsibilities
Build and maintain dashboards to track and report on marketing and sales performance metrics weekly, monthly, quarterly, and annually
Drive demand generation and lead management campaigns, coordinating closely with global sales organizations
Develop data-driven marketing automations to nurture, qualify, and score leads, and deliver account-based marketing
Collaborate with agency partners to deliver SEO/SEM initiatives for lead generation
Develop and execute compelling content strategies, marketing campaigns, and landing pages to drive inbound marketing
Organize, book, and manage logistics for trade events, ensuring a strong presence to engage customers and build relationships
Integrate data from webinars and events into marketing efforts
Create and maintain forms, landing pages, campaigns, reports, and dashboards in HubSpot
Work with the Salesforce Admin to maintain data hygiene, uphold best practices and maintain HubSpot / Salesforce sync
Deeply understand and utilize data to support business growth, consistently testing and learning
Any other duties and responsibilities commensurate with the position
Qualification
Required
Associate Degree
Minimum 1 year of experience including experience gained through internships
Strong numeracy and analytical skills
Proficiency with Google Data Studio, Google Analytics, Search Console, Google Ads, and HubSpot CRM
Experience with email marketing, data integrity maintenance, and spreadsheet modelling
Excellent verbal and written communication
Ability to meet tight deadlines, prioritize workload, and follow processes
Understanding of digital marketing concepts
Preferred
Bachelor's degree
Experience in international or technical marketing
Knowledge of Drupal, Salesforce, Adobe software (InDesign, Illustrator, Photoshop, Premiere Pro)
Event organization skills
Company
Humanetics
Humanetics is a motor vehicle manufacturing company.
Founded in 1952Kaiserslautern, Rheinland-Pfalz, DEU
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brandon Marriott
Vice President of Engineering
Recent News
thepeninsulaqatar.com
2026-01-13
DBusiness Magazine
2025-10-10
2025-09-26
Company data provided by crunchbase