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BuildingLink · 1 day ago

Senior SEO & Content Development Strategist (East Coast)

United States

Full-time

Remote

Senior Level

BuildingLink is seeking a Senior SEO and Content Development Strategist to lead the evolution of their organic search and content strategy. This role involves owning end-to-end SEO strategy and execution, optimizing content for AI-powered search, and driving sustainable growth across all stages of the funnel.

Information TechnologyInternetProperty ManagementReal EstateSaaSSoftware

Responsibilities

Own end-to-end SEO strategy and execution: Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel

Build and execute an AI search visibility strategy from scratch: Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences, ensuring the brand is surfaced and cited as search behavior shifts away from traditional results

Protect and grow share of voice across organic search: Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories

Personally write, optimize, and publish search-driven content: Own hands-on content creation end to end, including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content. Translate keyword, intent, and competitive insights into high-output, high-quality content designed to rank, be cited, and convert

Define and enforce editorial quality, POV, and narrative consistency: Establish and maintain content standards for depth, clarity, expertise, tone, and positioning, ensuring every asset reflects a clear point of view, strong subject-matter authority, and consistent brand voice across the content library

Develop topic authority through structured content ecosystems: Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents

Conduct ongoing competitor and market research: Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation

Redefine organic success metrics for modern search: Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency

Design and maintain advanced SEO reporting and attribution infrastructure: Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately, including auditing, dismantling, and rebuilding existing workflows where required

Own continuous optimization and experimentation across SEO and content: Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure

Qualification

SEO strategyContent creationAI search optimizationTechnical SEOKeyword strategyAnalytical skillsMarket researchEditorial quality

Required

Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel

Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences

Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories

Personally write, optimize, and publish search-driven content including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content

Establish and maintain content standards for depth, clarity, expertise, tone, and positioning

Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents

Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation

Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency

Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately

Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure