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Tepper Sports & Entertainment · 15 hours ago

Senior Manager - CRM

800 S Mint St, Charlotte, NC 28202, USA

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Tepper Sports & Entertainment, the parent company for the NFL’s Carolina Panthers and the MLS’ Charlotte FC, is seeking a Senior Manager of CRM. This role will leverage data to develop and maintain a data-driven strategy supporting sales and service efforts across the organization.

American FootballContestsSports

Responsibilities

Serve as the organizational expert in CRM, continually driving strategy, governance, and best practices across all departments (Sales, Service, Marketing, and Partnerships)

Develop and manage the CRM roadmap, prioritizing enhancements, new features, and projects that align with organizational goals for revenue growth and customer engagement

Proactively engage with internal stakeholders across the organization to understand business needs, pain points, and opportunities for leveraging the CRM to improve efficiency and results

Lead training sessions and provide robust, ongoing support and documentation to all staff, ensuring high levels of system adoption and proper usage of CRM functionality

Lead all efforts connecting CRM and our data warehouse to other data sources (e.g., email marketing, SMS messaging providers, Formstack, etc.)

Partner with internal teams to improve CRM efficiency, including UI experience for internal users

Review and manage reports and dashboards for data visualizations to support the day-to-day needs of the organization

Serve as the primary point of contact for KORE and Microsoft Dynamics, as well as the internal database administrator and subject matter expert

Design, build and drive campaigns to better engage our customer base

Analyze campaign performance and clearly articulate insight into how to improve engagement

Provide recommendations to the Ticket Sales and Service leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies

Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.)

Help lead the organization’s Artificial Intelligence efforts tied to CRM to drive internal efficiency and sales & service team productivity

Lead data retention and minimization efforts across CRM

Maintain and improve workflow rules and business logic

Other duties as assigned

Qualification

CRM strategyKOREMicrosoft DynamicsSQLTableauPowerBIMarketing automationAnalytical skillsProject managementCommunication skillsCollaboration

Required

BA/BS degree in a relative field or equivalent work experience

Minimum 4 years of experience in CRM campaign creation, workflow, and execution

Experience with KORE and/or Microsoft Dynamics

Must be flexible to work evenings and/or weekends and all Carolina Panthers, Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays

Must pass pre-employment screens