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Blue Nile · 1 month ago

Senior Product Manager, Ecommerce Analytics

United States

Full-time

Remote

Senior Level

$130K/yr - $160K/yr

6+ years exp

Blue Nile is a diamond and jewelry company with a technology soul, seeking a Senior Product Manager for Ecommerce Analytics. The role involves owning data insights and optimization strategies for the online business, focusing on website design, performance analysis, and collaboration with various teams to enhance customer experiences.

E-CommerceJewelryRetail

No H1B

Responsibilities

Quantify how well our page-structures and site-layouts are performing, and identify clear routes for improving website design and flow

Create experimentation frameworks and deploy test-and-control methodologies to find the right product positioning, website-copy, and cross-item flows

Understand the customer conversation funnel from beginning to end, tracking CAC / LTV / Conversion / Retention for our shoppers

Create quantitative segments for our Consumers and our Products, enabling better targeting, stronger merchandising organization, and more efficient marketing

Design a new generation of dashboards and tools, bringing transparency to ecommerce performance dynamics across the full customer journey

Transform simple metrics like clicks, views, and visits into financially interpretable size-of-price metrics, allowing the business to optimize ecommerce strategy day in and day out

Fulfill ad-hoc research and analytic requests across a wide variety of domain spaces and present core insights to stakeholders and business leaders

Qualification

Ecommerce AnalyticsGA4SQLTableauAttribution ModelsHypothesis TestingData PresentationRelationship ManagementConsumer-focused MindsetIndependenceAmbiguity HandlingCommunication SkillsInitiative

Required

Bachelor's degree in Marketing, Business, or a related field

6+ years of experience in ecommerce analytics, marketing analytics, product analytics, or similar

Strong proficiency in GA4, GTM, server-side tagging, and ecommerce tracking best-practices

Strong proficiency in both SQL and Tableau

Deep understanding of attribution models and approaches, with a strong foundation in hypothesis testing and test-control design

Excellent relationship management, communication, and data-presentation skills, including a strong eye for the creation of compelling visual narratives

The ability to take initiative, act independently, and function under ambiguity

A consumer-focused mindset