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Silktide · 12 hours ago

Growth Marketing Manager

Austin, Texas Metropolitan Area

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $120K/yr

3+ years exp

Silktide is a fast-growing, profitable, self-funded SaaS platform that helps organizations create accessible, high-quality websites. They are seeking a Growth Marketing Manager to own programs that create pipeline and revenue through data-driven marketing strategies and experimentation.

Generative AISaaSSoftware

Growth Opportunities

Hiring Manager

Tyler Morgan-Rhea

Responsibilities

Own on-site and landing page conversion through structured A/B testing, messaging optimization, and UX improvements

Optimize form flows, CTAs, page layouts, and user journeys to systematically improve visit-to-lead and lead-to-opportunity rates

Build a testing roadmap prioritized by potential impact, running experiments across industry verticals and buyer personas

Design and execute rapid-cycle experiments across channels, audiences, and messaging to identify scalable acquisition opportunities

Define clear hypotheses, success metrics, and learning frameworks for each test

Scale winning experiments into repeatable playbooks for channel owners (Paid Media Manager, Email Specialist, etc.) to execute

Build dashboards connecting marketing activity to pipeline and revenue, tracking CAC, LTV:CAC, ROAS, conversion rates, and velocity by channel and segment

Identify conversion bottlenecks and friction points throughout the funnel from first touch to closed-won

Analyze performance across government, higher education, healthcare, and financial services segments to inform targeting and resource allocation

Partner with Content Marketing and Product Marketing to develop high-converting landing pages for campaigns, verticals, and product launches

Optimize website conversion paths and calls-to-action based on user behavior and testing results

Collaborate with Product Marketing on messaging testing to improve resonance with target audiences

Work with Paid Media Manager, Email Specialist, and Event Coordinator to design integrated demand programs that create qualified pipeline

Develop testing frameworks for new channels, audiences, and campaign approaches before scaling to full execution

Partner with Sales and SDRs to optimize lead handoffs, nurture paths, and ABM plays based on conversion data

Turn successful experiments into documented playbooks for channel owners to replicate and scale

Help maintain clean data in HubSpot and analytics tools to ensure accurate attribution and reporting, in collaboration with RevOps

Build growth rhythm including regular test reviews, results sharing, and prioritization sessions with marketing team and leadership

Qualification

B2B SaaS Growth MarketingConversion Rate OptimizationA/B testing frameworksGA4 analyticsSalesforceHubSpotCopy instinctsOrganizedAnalyticalCuriousCollaborative